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    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentLineItems_98691A6971CEBF9378A7BEB4838A94CC_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentLineItems_98691A6971CEBF9378A7BEB4838A94CC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Line Items]</link:label>
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    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_3B47C1B667EF9C9BDFE5BEB4838B0E1D_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_3B47C1B667EF9C9BDFE5BEB4838B0E1D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Useful Life</link:label>
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    <link:label id="lab_blmn_CapitalizedInternalCostsforConstructioninProgress_4766E5EF818875E25A17BEB4838BA8C2_terseLabel_en-US" xlink:label="lab_blmn_CapitalizedInternalCostsforConstructioninProgress_4766E5EF818875E25A17BEB4838BA8C2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Capitalized internal costs for construction in progress</link:label>
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    <link:label id="lab_blmn_CapitalizedInternalCostsforConstructioninProgress_4766E5EF818875E25A17BEB4838BA8C2_documentation_en-US" xlink:label="lab_blmn_CapitalizedInternalCostsforConstructioninProgress_4766E5EF818875E25A17BEB4838BA8C2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Capitalized internal costs during the year for construction in progress.</link:label>
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    <link:label id="lab_blmn_OutbackSteakhouseandCarrabbasItalianGrillRestaurantsMember_857DF2CBC861D4609C8231E26398DAAB_terseLabel_en-US" xlink:label="lab_blmn_OutbackSteakhouseandCarrabbasItalianGrillRestaurantsMember_857DF2CBC861D4609C8231E26398DAAB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Outback Steakhouse and Carrabba's Italian Grill Restaurants [Member]</link:label>
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    <link:label id="lab_us-gaap_ProceedsFromDivestitureOfBusinesses_28BFE409F1B34D6AE0E631E263985B5B_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromDivestitureOfBusinesses_28BFE409F1B34D6AE0E631E263985B5B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sale of a business, net of cash divested</link:label>
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    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_3759BEB54FB1139ADDE1C98F8BDFAFC8_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_3759BEB54FB1139ADDE1C98F8BDFAFC8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_3759BEB54FB1139ADDE1C98F8BDFAFC8" xlink:type="locator" />
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    <link:label id="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_9EFF080E31B8085965FDC98F8BDF4434_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_9EFF080E31B8085965FDC98F8BDF4434" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_9EFF080E31B8085965FDC98F8BDF4434_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_9EFF080E31B8085965FDC98F8BDF4434" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CashAndCashEquivalentsFairValueDisclosure" xlink:label="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_9EFF080E31B8085965FDC98F8BDF4434" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_9EFF080E31B8085965FDC98F8BDF4434" xlink:to="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_9EFF080E31B8085965FDC98F8BDF4434" xlink:type="arc" />
    <link:label id="lab_blmn_RestrictedCashandCashEquivalentsFairValueDisclosure_E5DFF3233C6486D403DFC98F8BDFA1D3_terseLabel_en-US" xlink:label="lab_blmn_RestrictedCashandCashEquivalentsFairValueDisclosure_E5DFF3233C6486D403DFC98F8BDFA1D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted cash</link:label>
    <link:label id="lab_blmn_RestrictedCashandCashEquivalentsFairValueDisclosure_E5DFF3233C6486D403DFC98F8BDFA1D3_label_en-US" xlink:label="lab_blmn_RestrictedCashandCashEquivalentsFairValueDisclosure_E5DFF3233C6486D403DFC98F8BDFA1D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Cash and Cash Equivalents, Fair Value Disclosure</link:label>
    <link:label id="lab_blmn_RestrictedCashandCashEquivalentsFairValueDisclosure_E5DFF3233C6486D403DFC98F8BDFA1D3_documentation_en-US" xlink:label="lab_blmn_RestrictedCashandCashEquivalentsFairValueDisclosure_E5DFF3233C6486D403DFC98F8BDFA1D3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Restricted Cash and Cash Equivalents, Fair Value Disclosure</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_RestrictedCashandCashEquivalentsFairValueDisclosure" xlink:label="loc_blmn_RestrictedCashandCashEquivalentsFairValueDisclosure_E5DFF3233C6486D403DFC98F8BDFA1D3" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DerivativeAssetsCurrent_9C4ECEEBCD603DD84257C98F8BDF4F56_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeAssetsCurrent_9C4ECEEBCD603DD84257C98F8BDF4F56" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative asset, current</link:label>
    <link:label id="lab_us-gaap_DerivativeAssetsCurrent_9C4ECEEBCD603DD84257C98F8BDF4F56_label_en-US" xlink:label="lab_us-gaap_DerivativeAssetsCurrent_9C4ECEEBCD603DD84257C98F8BDF4F56" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Asset, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeAssetsCurrent" xlink:label="loc_us-gaap_DerivativeAssetsCurrent_9C4ECEEBCD603DD84257C98F8BDF4F56" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AssetsFairValueDisclosureRecurring_7CDB91D2BEA6C83CA825C98F8BDF8DF6_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureRecurring_7CDB91D2BEA6C83CA825C98F8BDF8DF6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assets, fair value disclosure, recurring</link:label>
    <link:label id="lab_us-gaap_AssetsFairValueDisclosureRecurring_7CDB91D2BEA6C83CA825C98F8BDF8DF6_label_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureRecurring_7CDB91D2BEA6C83CA825C98F8BDF8DF6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Fair Value Disclosure, Recurring</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetsFairValueDisclosureRecurring" xlink:label="loc_us-gaap_AssetsFairValueDisclosureRecurring_7CDB91D2BEA6C83CA825C98F8BDF8DF6" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DerivativeLiabilitiesCurrent_F8848E2A71402D4FB740C98F8BDF7DE6_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeLiabilitiesCurrent_F8848E2A71402D4FB740C98F8BDF7DE6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative liability, current</link:label>
    <link:label id="lab_us-gaap_DerivativeLiabilitiesCurrent_F8848E2A71402D4FB740C98F8BDF7DE6_label_en-US" xlink:label="lab_us-gaap_DerivativeLiabilitiesCurrent_F8848E2A71402D4FB740C98F8BDF7DE6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Liability, Current</link:label>
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    <link:label id="lab_us-gaap_DerivativeLiabilitiesNoncurrent_E73E662D3ACDB42655FAC98F8BDFFECD_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeLiabilitiesNoncurrent_E73E662D3ACDB42655FAC98F8BDFFECD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financial liabilities fair value disclosure</link:label>
    <link:label id="lab_us-gaap_DerivativeLiabilitiesNoncurrent_E73E662D3ACDB42655FAC98F8BDFFECD_label_en-US" xlink:label="lab_us-gaap_DerivativeLiabilitiesNoncurrent_E73E662D3ACDB42655FAC98F8BDFFECD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Liability, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativeLiabilitiesNoncurrent" xlink:label="loc_us-gaap_DerivativeLiabilitiesNoncurrent_E73E662D3ACDB42655FAC98F8BDFFECD" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_8719ACF4D03DDBA6B3CBC98F8BDFA78C_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_8719ACF4D03DDBA6B3CBC98F8BDFA78C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Liabilities, fair value disclosure, recurring</link:label>
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_8719ACF4D03DDBA6B3CBC98F8BDFA78C_label_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_8719ACF4D03DDBA6B3CBC98F8BDFA78C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Fair Value Disclosure, Recurring</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LiabilitiesFairValueDisclosureRecurring" xlink:label="loc_us-gaap_LiabilitiesFairValueDisclosureRecurring_8719ACF4D03DDBA6B3CBC98F8BDFA78C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_B1D51A2B27D90A10B177BEDAD103D4BE_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_B1D51A2B27D90A10B177BEDAD103D4BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued payroll and other compensation</link:label>
    <link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_B1D51A2B27D90A10B177BEDAD103D4BE_label_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_B1D51A2B27D90A10B177BEDAD103D4BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee-related Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EmployeeRelatedLiabilitiesCurrent" xlink:label="loc_us-gaap_EmployeeRelatedLiabilitiesCurrent_B1D51A2B27D90A10B177BEDAD103D4BE" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AccruedInsuranceCurrent_DC5E0221E6EA66658A6FBEDAD103104F_terseLabel_en-US" xlink:label="lab_us-gaap_AccruedInsuranceCurrent_DC5E0221E6EA66658A6FBEDAD103104F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued insurance</link:label>
    <link:label id="lab_us-gaap_AccruedInsuranceCurrent_DC5E0221E6EA66658A6FBEDAD103104F_label_en-US" xlink:label="lab_us-gaap_AccruedInsuranceCurrent_DC5E0221E6EA66658A6FBEDAD103104F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Insurance, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccruedInsuranceCurrent" xlink:label="loc_us-gaap_AccruedInsuranceCurrent_DC5E0221E6EA66658A6FBEDAD103104F" xlink:type="locator" />
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    <link:label id="lab_blmn_OtherAccruedLiabilitiesAndOtherLiabilitiesCurrent_2379156DCC53917B14C8BEDAD1124830_terseLabel_en-US" xlink:label="lab_blmn_OtherAccruedLiabilitiesAndOtherLiabilitiesCurrent_2379156DCC53917B14C8BEDAD1124830" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other current liabilities</link:label>
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    <link:label id="lab_us-gaap_EmployeeStockOptionMember_9F422F1CAE3DE815360CAA4A1E6C3ADB_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeStockOptionMember_9F422F1CAE3DE815360CAA4A1E6C3ADB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock options [Member]</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AssetImpairmentCharges" xlink:label="loc_us-gaap_AssetImpairmentCharges_2535636361DFF7C5C666D437097E3DC9" xlink:type="locator" />
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    <link:label id="lab_us-gaap_BusinessExitCosts1_E214FECB654BE9315CE0D437097E24D1_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessExitCosts1_E214FECB654BE9315CE0D437097E24D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restaurant closure expenses</link:label>
    <link:label id="lab_us-gaap_BusinessExitCosts1_E214FECB654BE9315CE0D437097E24D1_label_en-US" xlink:label="lab_us-gaap_BusinessExitCosts1_E214FECB654BE9315CE0D437097E24D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Exit Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_BusinessExitCosts1" xlink:label="loc_us-gaap_BusinessExitCosts1_E214FECB654BE9315CE0D437097E24D1" xlink:type="locator" />
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    <link:label id="lab_blmn_ProvisionforImpairedAssetsandRestaurantClosings_21D1EA3F9EAA9990B541D437097E5C41_terseLabel_en-US" xlink:label="lab_blmn_ProvisionforImpairedAssetsandRestaurantClosings_21D1EA3F9EAA9990B541D437097E5C41" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for impaired assets and restaurant closings</link:label>
    <link:label id="lab_blmn_ProvisionforImpairedAssetsandRestaurantClosings_21D1EA3F9EAA9990B541D437097E5C41_label_en-US" xlink:label="lab_blmn_ProvisionforImpairedAssetsandRestaurantClosings_21D1EA3F9EAA9990B541D437097E5C41" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Provision for Impaired Assets and Restaurant Closings</link:label>
    <link:label id="lab_blmn_ProvisionforImpairedAssetsandRestaurantClosings_21D1EA3F9EAA9990B541D437097E5C41_documentation_en-US" xlink:label="lab_blmn_ProvisionforImpairedAssetsandRestaurantClosings_21D1EA3F9EAA9990B541D437097E5C41" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The charges against earnings resulting from 1) the aggregate write down of all assets, excluding goodwill, from their carrying value to their fair value and 2) restaurant closing expenses.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_ProvisionforImpairedAssetsandRestaurantClosings" xlink:label="loc_blmn_ProvisionforImpairedAssetsandRestaurantClosings_21D1EA3F9EAA9990B541D437097E5C41" xlink:type="locator" />
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    <link:label id="lab_us-gaap_EarningsPerShareAbstract_B267AC2650678A061ECC31E26379E2FD_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_B267AC2650678A061ECC31E26379E2FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_B267AC2650678A061ECC31E26379E2FD" xlink:type="locator" />
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    <link:label id="lab_us-gaap_EarningsPerShareTextBlock_D33F2B03F7D7C5F9FC2B31E26379BAF5_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_D33F2B03F7D7C5F9FC2B31E26379BAF5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Earnings per share</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareTextBlock_D33F2B03F7D7C5F9FC2B31E26379BAF5_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_D33F2B03F7D7C5F9FC2B31E26379BAF5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:label="loc_us-gaap_EarningsPerShareTextBlock_D33F2B03F7D7C5F9FC2B31E26379BAF5" xlink:type="locator" />
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    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_4D58A7D36912DC48FA6BC98F8B9F9C58_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_4D58A7D36912DC48FA6BC98F8B9F9C58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies Disclosure [Abstract]</link:label>
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    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_187400ADBF890AE736CEC98F8B9FF273_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_187400ADBF890AE736CEC98F8B9FF273" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_187400ADBF890AE736CEC98F8B9FF273_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_187400ADBF890AE736CEC98F8B9FF273" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments Due, Next Twelve Months</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_187400ADBF890AE736CEC98F8B9FF273" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_EE175077B6AEBEEF9C53C98F8B9F91CF_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_EE175077B6AEBEEF9C53C98F8B9F91CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2019</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_EE175077B6AEBEEF9C53C98F8B9F91CF_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_EE175077B6AEBEEF9C53C98F8B9F91CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Two Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_EE175077B6AEBEEF9C53C98F8B9F91CF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_EE175077B6AEBEEF9C53C98F8B9F91CF" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_EE175077B6AEBEEF9C53C98F8B9F91CF" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_09909F2D582648CB06E2C98F8B9F0F0E_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_09909F2D582648CB06E2C98F8B9F0F0E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_09909F2D582648CB06E2C98F8B9F0F0E_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_09909F2D582648CB06E2C98F8B9F0F0E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Three Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_09909F2D582648CB06E2C98F8B9F0F0E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_09909F2D582648CB06E2C98F8B9F0F0E" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_09909F2D582648CB06E2C98F8B9F0F0E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_EA84390221852D2FD760C98F8B9F7D34_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_EA84390221852D2FD760C98F8B9F7D34" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_EA84390221852D2FD760C98F8B9F7D34_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_EA84390221852D2FD760C98F8B9F7D34" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Four Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_EA84390221852D2FD760C98F8B9F7D34" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_EA84390221852D2FD760C98F8B9F7D34" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_EA84390221852D2FD760C98F8B9F7D34" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_29FE54B7D80EDB2BF8E5C98F8B9FEDE8_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_29FE54B7D80EDB2BF8E5C98F8B9FEDE8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_29FE54B7D80EDB2BF8E5C98F8B9FEDE8_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_29FE54B7D80EDB2BF8E5C98F8B9FEDE8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Five Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_29FE54B7D80EDB2BF8E5C98F8B9FEDE8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_29FE54B7D80EDB2BF8E5C98F8B9FEDE8" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_29FE54B7D80EDB2BF8E5C98F8B9FEDE8" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_B3E0998BDCFE90732C90C98F8B9F5683_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_B3E0998BDCFE90732C90C98F8B9F5683" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_B3E0998BDCFE90732C90C98F8B9F5683" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinOneYear_13AA852DA5B9EF14157DC98F8B9FA47D_terseLabel_en-US" xlink:label="lab_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinOneYear_13AA852DA5B9EF14157DC98F8B9FA47D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinOneYear" xlink:label="loc_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinOneYear_13AA852DA5B9EF14157DC98F8B9FA47D" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinTwoYears" xlink:label="loc_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinTwoYears_4119CD8E6CB1278BBE8EC98F8B9FFFC6" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinThreeYears_7766932A363EFDFC46AEC98F8B9F77F3_terseLabel_en-US" xlink:label="lab_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinThreeYears_7766932A363EFDFC46AEC98F8B9F77F3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinThreeYears" xlink:label="loc_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinThreeYears_7766932A363EFDFC46AEC98F8B9F77F3" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinFourYears" xlink:label="loc_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinFourYears_22682BAA3763B5F9CBE3C98F8B9F1ECF" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinFiveYears_5F5F99E4CC80AEA9CC29C98F8B9F9A90_terseLabel_en-US" xlink:label="lab_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinFiveYears_5F5F99E4CC80AEA9CC29C98F8B9F9A90" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinFiveYears" xlink:label="loc_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsWithinFiveYears_5F5F99E4CC80AEA9CC29C98F8B9F9A90" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsThereafter_025F1785C1815092238AC98F8B9F9632_terseLabel_en-US" xlink:label="lab_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsThereafter_025F1785C1815092238AC98F8B9F9632" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsThereafter" xlink:label="loc_us-gaap_FutureMinimumSubleaseRentalsSaleLeasebackTransactionsThereafter_025F1785C1815092238AC98F8B9F9632" xlink:type="locator" />
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_CreditAgreementMember_56628DD2FECCD4858E0FC451F8583340" xlink:to="lab_blmn_CreditAgreementMember_56628DD2FECCD4858E0FC451F8583340" xlink:type="arc" />
    <link:label id="lab_blmn_TermLoanAFacilityMember_F5D25BE5830620C2CEF7C451F8586D99_terseLabel_en-US" xlink:label="lab_blmn_TermLoanAFacilityMember_F5D25BE5830620C2CEF7C451F8586D99" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Term loan A facility [Member]</link:label>
    <link:label id="lab_blmn_TermLoanAFacilityMember_F5D25BE5830620C2CEF7C451F8586D99_label_en-US" xlink:label="lab_blmn_TermLoanAFacilityMember_F5D25BE5830620C2CEF7C451F8586D99" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Term Loan A Facility [Member]</link:label>
    <link:label id="lab_blmn_TermLoanAFacilityMember_F5D25BE5830620C2CEF7C451F8586D99_documentation_en-US" xlink:label="lab_blmn_TermLoanAFacilityMember_F5D25BE5830620C2CEF7C451F8586D99" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Term Loan A Facility [Member]</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_TermLoanAFacilityMember" xlink:label="loc_blmn_TermLoanAFacilityMember_F5D25BE5830620C2CEF7C451F8586D99" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_TermLoanAFacilityMember_F5D25BE5830620C2CEF7C451F8586D99" xlink:to="lab_blmn_TermLoanAFacilityMember_F5D25BE5830620C2CEF7C451F8586D99" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongtermDebtTypeAxis_B0F8C0B4B8A8C55404C3C451F858BF4A_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_B0F8C0B4B8A8C55404C3C451F858BF4A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term debt, type [Axis]</link:label>
    <link:label id="lab_us-gaap_LongtermDebtTypeAxis_B0F8C0B4B8A8C55404C3C451F858BF4A_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_B0F8C0B4B8A8C55404C3C451F858BF4A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_B0F8C0B4B8A8C55404C3C451F858BF4A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_B0F8C0B4B8A8C55404C3C451F858BF4A" xlink:to="lab_us-gaap_LongtermDebtTypeAxis_B0F8C0B4B8A8C55404C3C451F858BF4A" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_8EC35B4C3DE98A2B7745C451F858CA8E_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_8EC35B4C3DE98A2B7745C451F858CA8E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term debt, type [Domain]</link:label>
    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_8EC35B4C3DE98A2B7745C451F858CA8E_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_8EC35B4C3DE98A2B7745C451F858CA8E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_8EC35B4C3DE98A2B7745C451F858CA8E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_8EC35B4C3DE98A2B7745C451F858CA8E" xlink:to="lab_us-gaap_LongtermDebtTypeDomain_8EC35B4C3DE98A2B7745C451F858CA8E" xlink:type="arc" />
    <link:label id="lab_us-gaap_SecuredDebtMember_FC4D5E94BB0E52341001C451F858849A_terseLabel_en-US" xlink:label="lab_us-gaap_SecuredDebtMember_FC4D5E94BB0E52341001C451F858849A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Secured debt [Member]</link:label>
    <link:label id="lab_us-gaap_SecuredDebtMember_FC4D5E94BB0E52341001C451F858849A_label_en-US" xlink:label="lab_us-gaap_SecuredDebtMember_FC4D5E94BB0E52341001C451F858849A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Secured Debt [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SecuredDebtMember" xlink:label="loc_us-gaap_SecuredDebtMember_FC4D5E94BB0E52341001C451F858849A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SecuredDebtMember_FC4D5E94BB0E52341001C451F858849A" xlink:to="lab_us-gaap_SecuredDebtMember_FC4D5E94BB0E52341001C451F858849A" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_47AFF83F5185C41EA731C451F8583210_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_47AFF83F5185C41EA731C451F8583210" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument [Line Items]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_47AFF83F5185C41EA731C451F8583210_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_47AFF83F5185C41EA731C451F8583210" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_47AFF83F5185C41EA731C451F8583210" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentLineItems_47AFF83F5185C41EA731C451F8583210" xlink:to="lab_us-gaap_DebtInstrumentLineItems_47AFF83F5185C41EA731C451F8583210" xlink:type="arc" />
    <link:label id="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodOne_2AAACA7C4D26ADEDDDB3C451F85874DE_terseLabel_en-US" xlink:label="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodOne_2AAACA7C4D26ADEDDDB3C451F85874DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Quarterly required amortization payments, period one</link:label>
    <link:label id="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodOne_2AAACA7C4D26ADEDDDB3C451F85874DE_label_en-US" xlink:label="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodOne_2AAACA7C4D26ADEDDDB3C451F85874DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Quarterly Required Amortization Payments, Period One</link:label>
    <link:label id="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodOne_2AAACA7C4D26ADEDDDB3C451F85874DE_documentation_en-US" xlink:label="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodOne_2AAACA7C4D26ADEDDDB3C451F85874DE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The quarterly amount of amortization payments required under the terms of the credit agreement during the first two years of amortization payments.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_QuarterlyRequiredAmortizationPaymentsPeriodOne" xlink:label="loc_blmn_QuarterlyRequiredAmortizationPaymentsPeriodOne_2AAACA7C4D26ADEDDDB3C451F85874DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_QuarterlyRequiredAmortizationPaymentsPeriodOne_2AAACA7C4D26ADEDDDB3C451F85874DE" xlink:to="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodOne_2AAACA7C4D26ADEDDDB3C451F85874DE" xlink:type="arc" />
    <link:label id="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodTwo_6CA8315D699D038A9412C451F858785B_terseLabel_en-US" xlink:label="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodTwo_6CA8315D699D038A9412C451F858785B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Quarterly required amortization payments, period two</link:label>
    <link:label id="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodTwo_6CA8315D699D038A9412C451F858785B_label_en-US" xlink:label="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodTwo_6CA8315D699D038A9412C451F858785B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Quarterly Required Amortization Payments, Period Two</link:label>
    <link:label id="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodTwo_6CA8315D699D038A9412C451F858785B_documentation_en-US" xlink:label="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodTwo_6CA8315D699D038A9412C451F858785B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The quarterly amount of amortization payments required under the terms of the credit agreement during years three and four of amortization payments.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_QuarterlyRequiredAmortizationPaymentsPeriodTwo" xlink:label="loc_blmn_QuarterlyRequiredAmortizationPaymentsPeriodTwo_6CA8315D699D038A9412C451F858785B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_QuarterlyRequiredAmortizationPaymentsPeriodTwo_6CA8315D699D038A9412C451F858785B" xlink:to="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodTwo_6CA8315D699D038A9412C451F858785B" xlink:type="arc" />
    <link:label id="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodThree_41EE12C2FD6FC428CAA5C451F85921C1_terseLabel_en-US" xlink:label="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodThree_41EE12C2FD6FC428CAA5C451F85921C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Quarterly required amortization payments, period three</link:label>
    <link:label id="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodThree_41EE12C2FD6FC428CAA5C451F85921C1_label_en-US" xlink:label="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodThree_41EE12C2FD6FC428CAA5C451F85921C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Quarterly Required Amortization Payments, Period Three</link:label>
    <link:label id="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodThree_41EE12C2FD6FC428CAA5C451F85921C1_documentation_en-US" xlink:label="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodThree_41EE12C2FD6FC428CAA5C451F85921C1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The quarterly amount of amortization payments required under the terms of the credit agreement during last year of amortization payments.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_QuarterlyRequiredAmortizationPaymentsPeriodThree" xlink:label="loc_blmn_QuarterlyRequiredAmortizationPaymentsPeriodThree_41EE12C2FD6FC428CAA5C451F85921C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_QuarterlyRequiredAmortizationPaymentsPeriodThree_41EE12C2FD6FC428CAA5C451F85921C1" xlink:to="lab_blmn_QuarterlyRequiredAmortizationPaymentsPeriodThree_41EE12C2FD6FC428CAA5C451F85921C1" xlink:type="arc" />
    <link:label id="lab_blmn_DebtInstrumentCovenantPrepaymentRequirementPercentageOfBenchmark_360D1F00DCB32CD319F8C451F8593921_terseLabel_en-US" xlink:label="lab_blmn_DebtInstrumentCovenantPrepaymentRequirementPercentageOfBenchmark_360D1F00DCB32CD319F8C451F8593921" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument, covenant, prepayment requirement, percentage of benchmark</link:label>
    <link:label id="lab_blmn_DebtInstrumentCovenantPrepaymentRequirementPercentageOfBenchmark_360D1F00DCB32CD319F8C451F8593921_label_en-US" xlink:label="lab_blmn_DebtInstrumentCovenantPrepaymentRequirementPercentageOfBenchmark_360D1F00DCB32CD319F8C451F8593921" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Covenant, Prepayment Requirement, Percentage of Benchmark</link:label>
    <link:label id="lab_blmn_DebtInstrumentCovenantPrepaymentRequirementPercentageOfBenchmark_360D1F00DCB32CD319F8C451F8593921_documentation_en-US" xlink:label="lab_blmn_DebtInstrumentCovenantPrepaymentRequirementPercentageOfBenchmark_360D1F00DCB32CD319F8C451F8593921" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage of the benchmark for the debt instrument covenant for required prepayments.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_DebtInstrumentCovenantPrepaymentRequirementPercentageOfBenchmark" xlink:label="loc_blmn_DebtInstrumentCovenantPrepaymentRequirementPercentageOfBenchmark_360D1F00DCB32CD319F8C451F8593921" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_DebtInstrumentCovenantPrepaymentRequirementPercentageOfBenchmark_360D1F00DCB32CD319F8C451F8593921" xlink:to="lab_blmn_DebtInstrumentCovenantPrepaymentRequirementPercentageOfBenchmark_360D1F00DCB32CD319F8C451F8593921" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_47BECC94614D178EF412C451F859CB79_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_47BECC94614D178EF412C451F859CB79" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Minimum amortization payments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths" xlink:label="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_47BECC94614D178EF412C451F859CB79" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_47BECC94614D178EF412C451F859CB79" xlink:to="lab_us-gaap_LongTermDebtMaturitiesRepaymentsOfPrincipalInNextTwelveMonths_47BECC94614D178EF412C451F859CB79" xlink:type="arc" />
    <link:label id="lab_us-gaap_PerformanceSharesMember_57DB246FE87AAB7187A7AA4F8E298BAE_terseLabel_en-US" xlink:label="lab_us-gaap_PerformanceSharesMember_57DB246FE87AAB7187A7AA4F8E298BAE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performance shares [Member]</link:label>
    <link:label id="lab_us-gaap_PerformanceSharesMember_57DB246FE87AAB7187A7AA4F8E298BAE_label_en-US" xlink:label="lab_us-gaap_PerformanceSharesMember_57DB246FE87AAB7187A7AA4F8E298BAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Performance Shares [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PerformanceSharesMember" xlink:label="loc_us-gaap_PerformanceSharesMember_57DB246FE87AAB7187A7AA4F8E298BAE" xlink:type="locator" />
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    <link:label id="lab_us-gaap_StatementClassOfStockAxis_6C1B1777A2CFFE5A1DB6AA4F8E29BEC8_terseLabel_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis_6C1B1777A2CFFE5A1DB6AA4F8E29BEC8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of stock [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementClassOfStockAxis_6C1B1777A2CFFE5A1DB6AA4F8E29BEC8_label_en-US" xlink:label="lab_us-gaap_StatementClassOfStockAxis_6C1B1777A2CFFE5A1DB6AA4F8E29BEC8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="loc_us-gaap_StatementClassOfStockAxis_6C1B1777A2CFFE5A1DB6AA4F8E29BEC8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementClassOfStockAxis_6C1B1777A2CFFE5A1DB6AA4F8E29BEC8" xlink:to="lab_us-gaap_StatementClassOfStockAxis_6C1B1777A2CFFE5A1DB6AA4F8E29BEC8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ClassOfStockDomain_F165336F9D0EFFB81252AA4F8E296FD6_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain_F165336F9D0EFFB81252AA4F8E296FD6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of stock [Domain]</link:label>
    <link:label id="lab_us-gaap_ClassOfStockDomain_F165336F9D0EFFB81252AA4F8E296FD6_label_en-US" xlink:label="lab_us-gaap_ClassOfStockDomain_F165336F9D0EFFB81252AA4F8E296FD6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Stock [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaap_ClassOfStockDomain_F165336F9D0EFFB81252AA4F8E296FD6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassOfStockDomain_F165336F9D0EFFB81252AA4F8E296FD6" xlink:to="lab_us-gaap_ClassOfStockDomain_F165336F9D0EFFB81252AA4F8E296FD6" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockMember_9DC04AD6995EFBCE4FB2AA4F8E2915D6_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockMember_9DC04AD6995EFBCE4FB2AA4F8E2915D6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock [Member]</link:label>
    <link:label id="lab_us-gaap_CommonStockMember_9DC04AD6995EFBCE4FB2AA4F8E2915D6_label_en-US" xlink:label="lab_us-gaap_CommonStockMember_9DC04AD6995EFBCE4FB2AA4F8E2915D6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock [Member]</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensation_0A1CB0A941EECEC44F23BFCFD7F2C505_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_0A1CB0A941EECEC44F23BFCFD7F2C505" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock-based and other non-cash compensation expense</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensation_0A1CB0A941EECEC44F23BFCFD7F2C505_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_0A1CB0A941EECEC44F23BFCFD7F2C505" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation</link:label>
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    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_680797E2C7C3441B2B24BFCFD7F2DFA7_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_680797E2C7C3441B2B24BFCFD7F2DFA7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income tax (benefit) expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_680797E2C7C3441B2B24BFCFD7F2DFA7" xlink:type="locator" />
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    <link:label id="lab_blmn_GainLossonExtinguishmentandModificationofDebt_EDB82718214091D61126BFCFD7F25F4F_negatedLabel_en-US" xlink:label="lab_blmn_GainLossonExtinguishmentandModificationofDebt_EDB82718214091D61126BFCFD7F25F4F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Loss on defeasance, extinguishment and modification of debt</link:label>
    <link:label id="lab_blmn_GainLossonExtinguishmentandModificationofDebt_EDB82718214091D61126BFCFD7F25F4F_label_en-US" xlink:label="lab_blmn_GainLossonExtinguishmentandModificationofDebt_EDB82718214091D61126BFCFD7F25F4F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Extinguishment and Modification of Debt</link:label>
    <link:label id="lab_blmn_GainLossonExtinguishmentandModificationofDebt_EDB82718214091D61126BFCFD7F25F4F_documentation_en-US" xlink:label="lab_blmn_GainLossonExtinguishmentandModificationofDebt_EDB82718214091D61126BFCFD7F25F4F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Aggregate amount of gains or losses related to debt extinguished or modified prior to maturity, including, as applicable: 1) difference between the fair value of payments made and the carrying amount of debt which is extinguished prior to maturity, 2) prepayment premiums, 3) the write-off of deferred financing fees and unamortized debt discount related to the extinguished portion of debt and/or 4) the expensed third-party financing fees related to the modified portion of debt.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_GainLossonExtinguishmentandModificationofDebt" xlink:label="loc_blmn_GainLossonExtinguishmentandModificationofDebt_EDB82718214091D61126BFCFD7F25F4F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_SaleLeasebackTransactionCurrentPeriodGainRecognized_E72769B539897EAE8E58BFCFD7F2DF10_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_SaleLeasebackTransactionCurrentPeriodGainRecognized_E72769B539897EAE8E58BFCFD7F2DF10" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Recognition of deferred gain on sale-leaseback transactions</link:label>
    <link:label id="lab_us-gaap_SaleLeasebackTransactionCurrentPeriodGainRecognized_E72769B539897EAE8E58BFCFD7F2DF10_label_en-US" xlink:label="lab_us-gaap_SaleLeasebackTransactionCurrentPeriodGainRecognized_E72769B539897EAE8E58BFCFD7F2DF10" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sale Leaseback Transaction, Current Period Gain Recognized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SaleLeasebackTransactionCurrentPeriodGainRecognized" xlink:label="loc_us-gaap_SaleLeasebackTransactionCurrentPeriodGainRecognized_E72769B539897EAE8E58BFCFD7F2DF10" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_D6A37DA0EA2D8147B320BFCFD7F25414_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_D6A37DA0EA2D8147B320BFCFD7F25414" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Excess tax benefit from stock-based compensation</link:label>
    <link:label id="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_D6A37DA0EA2D8147B320BFCFD7F25414_label_en-US" xlink:label="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_D6A37DA0EA2D8147B320BFCFD7F25414" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Excess Tax Benefit from Share-based Compensation, Operating Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities" xlink:label="loc_us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_D6A37DA0EA2D8147B320BFCFD7F25414" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_D6A37DA0EA2D8147B320BFCFD7F25414" xlink:to="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationOperatingActivities_D6A37DA0EA2D8147B320BFCFD7F25414" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherNoncashIncomeExpense_D9B68897E22D8E16E6E3BFCFD7F2ABA3_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_D9B68897E22D8E16E6E3BFCFD7F2ABA3" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Other non-cash items, net</link:label>
    <link:label id="lab_us-gaap_OtherNoncashIncomeExpense_D9B68897E22D8E16E6E3BFCFD7F2ABA3_label_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_D9B68897E22D8E16E6E3BFCFD7F2ABA3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Noncash Income (Expense)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherNoncashIncomeExpense" xlink:label="loc_us-gaap_OtherNoncashIncomeExpense_D9B68897E22D8E16E6E3BFCFD7F2ABA3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherNoncashIncomeExpense_D9B68897E22D8E16E6E3BFCFD7F2ABA3" xlink:to="lab_us-gaap_OtherNoncashIncomeExpense_D9B68897E22D8E16E6E3BFCFD7F2ABA3" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_866B799AA3AA6D0FDFCABFCFD7F26A9C_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_866B799AA3AA6D0FDFCABFCFD7F26A9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Change in assets and liabilities:</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_866B799AA3AA6D0FDFCABFCFD7F26A9C_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_866B799AA3AA6D0FDFCABFCFD7F26A9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Operating Capital [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingCapitalAbstract" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_866B799AA3AA6D0FDFCABFCFD7F26A9C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IncreaseDecreaseInInventories_C8E84C276958DF994AE8BFCFD7F2F1EC_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInInventories_C8E84C276958DF994AE8BFCFD7F2F1EC" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Decrease (increase) in inventories</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInInventories_C8E84C276958DF994AE8BFCFD7F2F1EC_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInInventories_C8E84C276958DF994AE8BFCFD7F2F1EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Inventories</link:label>
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    <link:label id="lab_blmn_IncreaseDecreaseinAccountsPayableandAccruedandOtherCurrentLiabilities_307FC55FB184A24FC23EBFCFD7F2EF4E_terseLabel_en-US" xlink:label="lab_blmn_IncreaseDecreaseinAccountsPayableandAccruedandOtherCurrentLiabilities_307FC55FB184A24FC23EBFCFD7F2EF4E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase (decrease) in accounts payable and accrued and other current liabilities</link:label>
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    <link:label id="lab_blmn_IncreaseDecreaseinAccountsPayableandAccruedandOtherCurrentLiabilities_307FC55FB184A24FC23EBFCFD7F2EF4E_documentation_en-US" xlink:label="lab_blmn_IncreaseDecreaseinAccountsPayableandAccruedandOtherCurrentLiabilities_307FC55FB184A24FC23EBFCFD7F2EF4E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The net change during the reporting period in accounts payable and accrued and other current liabilities.</link:label>
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    <link:label id="lab_blmn_IncreaseDecreaseinDeferredRent_4DD611AC0E33EA75F843BFCFD7F22F1A_terseLabel_en-US" xlink:label="lab_blmn_IncreaseDecreaseinDeferredRent_4DD611AC0E33EA75F843BFCFD7F22F1A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase in deferred rent</link:label>
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    <link:label id="lab_blmn_IncreaseDecreaseinDeferredRent_4DD611AC0E33EA75F843BFCFD7F22F1A_documentation_en-US" xlink:label="lab_blmn_IncreaseDecreaseinDeferredRent_4DD611AC0E33EA75F843BFCFD7F22F1A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The net change during the reporting period in deferred rent.</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInDeferredRevenue" xlink:label="loc_us-gaap_IncreaseDecreaseInDeferredRevenue_843DF92DBABE7B20AFA8BFCFD7F293BA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInDeferredRevenue_843DF92DBABE7B20AFA8BFCFD7F293BA" xlink:to="lab_us-gaap_IncreaseDecreaseInDeferredRevenue_843DF92DBABE7B20AFA8BFCFD7F293BA" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_4677C38F66E9E8018A6FBFCFD7F28806_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_4677C38F66E9E8018A6FBFCFD7F28806" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Decrease in other long-term liabilities</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_4677C38F66E9E8018A6FBFCFD7F28806_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_4677C38F66E9E8018A6FBFCFD7F28806" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Other Noncurrent Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_4677C38F66E9E8018A6FBFCFD7F28806" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_4677C38F66E9E8018A6FBFCFD7F28806" xlink:to="lab_us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities_4677C38F66E9E8018A6FBFCFD7F28806" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_11AA648CD95673B423E3BFCFD7F272C2_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_11AA648CD95673B423E3BFCFD7F272C2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_11AA648CD95673B423E3BFCFD7F272C2_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_11AA648CD95673B423E3BFCFD7F272C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_11AA648CD95673B423E3BFCFD7F272C2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_11AA648CD95673B423E3BFCFD7F272C2" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_11AA648CD95673B423E3BFCFD7F272C2" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_D7643B258FEADDBE59B3BFCFD7F26189_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_D7643B258FEADDBE59B3BFCFD7F26189" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows (used in) provided by investing activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_D7643B258FEADDBE59B3BFCFD7F26189_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_D7643B258FEADDBE59B3BFCFD7F26189" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_D7643B258FEADDBE59B3BFCFD7F26189" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_D7643B258FEADDBE59B3BFCFD7F26189" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_D7643B258FEADDBE59B3BFCFD7F26189" xlink:type="arc" />
    <link:label id="lab_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_EFB64F9875D1FF7FBEFABFCFD7F2D759_terseLabel_en-US" xlink:label="lab_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_EFB64F9875D1FF7FBEFABFCFD7F2D759" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sale-leaseback transactions, net</link:label>
    <link:label id="lab_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_EFB64F9875D1FF7FBEFABFCFD7F2D759_label_en-US" xlink:label="lab_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_EFB64F9875D1FF7FBEFABFCFD7F2D759" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sale Leaseback Transaction, Net Proceeds, Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities" xlink:label="loc_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_EFB64F9875D1FF7FBEFABFCFD7F2D759" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_EFB64F9875D1FF7FBEFABFCFD7F2D759" xlink:to="lab_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_EFB64F9875D1FF7FBEFABFCFD7F2D759" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_CA02BCE186FF8BB45879BFCFD7F28F52_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_CA02BCE186FF8BB45879BFCFD7F28F52" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Capital expenditures</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_CA02BCE186FF8BB45879BFCFD7F28F52_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_CA02BCE186FF8BB45879BFCFD7F28F52" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Property, Plant, and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_CA02BCE186FF8BB45879BFCFD7F28F52" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_CA02BCE186FF8BB45879BFCFD7F28F52" xlink:to="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_CA02BCE186FF8BB45879BFCFD7F28F52" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_5E4A416CE1AB2ACB06C1BFCFD7F2D606_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_5E4A416CE1AB2ACB06C1BFCFD7F2D606" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other investments, net</link:label>
    <link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_5E4A416CE1AB2ACB06C1BFCFD7F2D606_label_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_5E4A416CE1AB2ACB06C1BFCFD7F2D606" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for (Proceeds from) Other Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PaymentsForProceedsFromOtherInvestingActivities" xlink:label="loc_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_5E4A416CE1AB2ACB06C1BFCFD7F2D606" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_5E4A416CE1AB2ACB06C1BFCFD7F2D606" xlink:to="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_5E4A416CE1AB2ACB06C1BFCFD7F2D606" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_7206D2528113F57B9EE7BFCFD7F2B19E_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_7206D2528113F57B9EE7BFCFD7F2B19E" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash (used in) provided by investing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_7206D2528113F57B9EE7BFCFD7F2B19E_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_7206D2528113F57B9EE7BFCFD7F2B19E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_7206D2528113F57B9EE7BFCFD7F2B19E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_7206D2528113F57B9EE7BFCFD7F2B19E" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_7206D2528113F57B9EE7BFCFD7F2B19E" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_4C33DF37C000659A5A0DBFCFD7F34D72_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_4C33DF37C000659A5A0DBFCFD7F34D72" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows used in financing activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_4C33DF37C000659A5A0DBFCFD7F34D72_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_4C33DF37C000659A5A0DBFCFD7F34D72" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_4C33DF37C000659A5A0DBFCFD7F34D72" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebtAndCapitalSecuritiesNet_CE8D93B6FF2E6C447489BFCFD7F34205_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebtAndCapitalSecuritiesNet_CE8D93B6FF2E6C447489BFCFD7F34205" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from issuance of long-term debt, net</link:label>
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebtAndCapitalSecuritiesNet_CE8D93B6FF2E6C447489BFCFD7F34205_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebtAndCapitalSecuritiesNet_CE8D93B6FF2E6C447489BFCFD7F34205" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Issuance of Long-term Debt and Capital Securities, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromIssuanceOfLongTermDebtAndCapitalSecuritiesNet" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebtAndCapitalSecuritiesNet_CE8D93B6FF2E6C447489BFCFD7F34205" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebtAndCapitalSecuritiesNet_CE8D93B6FF2E6C447489BFCFD7F34205" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebtAndCapitalSecuritiesNet_CE8D93B6FF2E6C447489BFCFD7F34205" xlink:type="arc" />
    <link:label id="lab_blmn_ExtinguishmentandModificationofDebt_471E99652A0BB9C7AD4ABFCFD7F31129_negatedTerseLabel_en-US" xlink:label="lab_blmn_ExtinguishmentandModificationofDebt_471E99652A0BB9C7AD4ABFCFD7F31129" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Defeasance, extinguishment and modification of debt</link:label>
    <link:label id="lab_blmn_ExtinguishmentandModificationofDebt_471E99652A0BB9C7AD4ABFCFD7F31129_label_en-US" xlink:label="lab_blmn_ExtinguishmentandModificationofDebt_471E99652A0BB9C7AD4ABFCFD7F31129" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Extinguishment and Modification of Debt</link:label>
    <link:label id="lab_blmn_ExtinguishmentandModificationofDebt_471E99652A0BB9C7AD4ABFCFD7F31129_documentation_en-US" xlink:label="lab_blmn_ExtinguishmentandModificationofDebt_471E99652A0BB9C7AD4ABFCFD7F31129" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cash outflow for the extinguishment and modification of debt.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_ExtinguishmentandModificationofDebt" xlink:label="loc_blmn_ExtinguishmentandModificationofDebt_471E99652A0BB9C7AD4ABFCFD7F31129" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_33B73E4E732FB63F1F14BFCFD7F3C781_negatedLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_33B73E4E732FB63F1F14BFCFD7F3C781" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Repayments of long-term debt</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_33B73E4E732FB63F1F14BFCFD7F3C781_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_33B73E4E732FB63F1F14BFCFD7F3C781" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RepaymentsOfLongTermDebt" xlink:label="loc_us-gaap_RepaymentsOfLongTermDebt_33B73E4E732FB63F1F14BFCFD7F3C781" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ProceedsFromLinesOfCredit_2728B2C4DE78B55FC323BFCFD7F3485B_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromLinesOfCredit_2728B2C4DE78B55FC323BFCFD7F3485B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from borrowings on revolving credit facilities, net</link:label>
    <link:label id="lab_us-gaap_ProceedsFromLinesOfCredit_2728B2C4DE78B55FC323BFCFD7F3485B_label_en-US" xlink:label="lab_us-gaap_ProceedsFromLinesOfCredit_2728B2C4DE78B55FC323BFCFD7F3485B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Lines of Credit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ProceedsFromLinesOfCredit" xlink:label="loc_us-gaap_ProceedsFromLinesOfCredit_2728B2C4DE78B55FC323BFCFD7F3485B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RepaymentsOfLinesOfCredit_B02EC8DBD95BD3BAE1E8BFCFD7F3F8E5_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfLinesOfCredit_B02EC8DBD95BD3BAE1E8BFCFD7F3F8E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Lines of Credit</link:label>
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    <link:label id="lab_us-gaap_SaleLeasebackTransactionNetProceedsFinancingActivities_ECC40AFDFE90ABA7E099BFCFD7F3B244_terseLabel_en-US" xlink:label="lab_us-gaap_SaleLeasebackTransactionNetProceedsFinancingActivities_ECC40AFDFE90ABA7E099BFCFD7F3B244" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from failed sale-leaseback transactions, net</link:label>
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    <link:label id="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_D4751D4C4599FBD7F39FBFCFD7F3EBF6_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_D4751D4C4599FBD7F39FBFCFD7F3EBF6" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Repurchase of common stock</link:label>
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    <link:label id="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_4E217CE5415E70956B4CBFCFD7F336EB_terseLabel_en-US" xlink:label="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_4E217CE5415E70956B4CBFCFD7F336EB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Excess tax benefit from stock-based compensation</link:label>
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    <link:label id="lab_us-gaap_PaymentsOfDividendsCommonStock_7772375AFE944562128BBFCFD7F3B5A6_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsCommonStock_7772375AFE944562128BBFCFD7F3B5A6" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Cash dividends paid on common stock</link:label>
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_1AF55F294D150450B3E6BFCFD7F33E5F_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_1AF55F294D150450B3E6BFCFD7F33E5F" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash used in financing activities</link:label>
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    <link:label id="lab_blmn_EurocurrencyRateOption5Member_FE50E12A30BFB5CCD09EC3794318D948_terseLabel_en-US" xlink:label="lab_blmn_EurocurrencyRateOption5Member_FE50E12A30BFB5CCD09EC3794318D948" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Eurocurrency Rate option 5 [Member]</link:label>
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    <link:label id="lab_blmn_EurocurrencyRateOption5Member_FE50E12A30BFB5CCD09EC3794318D948_documentation_en-US" xlink:label="lab_blmn_EurocurrencyRateOption5Member_FE50E12A30BFB5CCD09EC3794318D948" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Eurocurrency Rate Option 5 [Member]</link:label>
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    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_067FA8187134AD3223E0C379431814D8_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_067FA8187134AD3223E0C379431814D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit facility, maximum borrowing capacity</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_067FA8187134AD3223E0C379431814D8_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_067FA8187134AD3223E0C379431814D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Maximum Borrowing Capacity</link:label>
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    <link:label id="lab_us-gaap_DebtInstrumentFaceAmount_EA17B6B12BAE6694B77EC379431816C5_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_EA17B6B12BAE6694B77EC379431816C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument, face amount</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentFaceAmount_EA17B6B12BAE6694B77EC379431816C5_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_EA17B6B12BAE6694B77EC379431816C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Face Amount</link:label>
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    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfDebt_BE96C8DAF03855007696C3794318F71A_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfDebt_BE96C8DAF03855007696C3794318F71A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from issuance of debt</link:label>
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    <link:label id="lab_us-gaap_DebtInstrumentDescriptionOfVariableRateBasis_70900C7AF34C9AF87AD1C379431865D7_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentDescriptionOfVariableRateBasis_70900C7AF34C9AF87AD1C379431865D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable rate description</link:label>
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    <link:label id="lab_blmn_LettersofCreditFeePercentage_8415EE76F13E81F02019C3794318E9CB_label_en-US" xlink:label="lab_blmn_LettersofCreditFeePercentage_8415EE76F13E81F02019C3794318E9CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Letters of Credit Fee, Percentage</link:label>
    <link:label id="lab_blmn_LettersofCreditFeePercentage_8415EE76F13E81F02019C3794318E9CB_documentation_en-US" xlink:label="lab_blmn_LettersofCreditFeePercentage_8415EE76F13E81F02019C3794318E9CB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Stated fees for letters of credit issued against the revolving credit facility per the respective debt agreement, percentage</link:label>
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    <link:label id="lab_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_269700607B92BB5732BBC37943181A19_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_269700607B92BB5732BBC37943181A19" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Unused Capacity, Commitment Fee Percentage</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LettersOfCreditOutstandingAmount" xlink:label="loc_us-gaap_LettersOfCreditOutstandingAmount_DA5406712E11BBAF6CCFC379431805B2" xlink:type="locator" />
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    <link:label id="lab_blmn_AccruedLiabilitiesAndOtherLiabilitiesDisclosureCurrentTextBlock_AE894041156FCFD93C9431E264928276_terseLabel_en-US" xlink:label="lab_blmn_AccruedLiabilitiesAndOtherLiabilitiesDisclosureCurrentTextBlock_AE894041156FCFD93C9431E264928276" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued and other current liabilities</link:label>
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    <link:label id="lab_blmn_RevenueRecognitionTable_CC3603082F730CF248D5D3E8F70E18E5_terseLabel_en-US" xlink:label="lab_blmn_RevenueRecognitionTable_CC3603082F730CF248D5D3E8F70E18E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenue Recognition [Table]</link:label>
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    <link:label id="lab_us-gaap_VariableRateAxis_6105DF5357D1A5A92380C465AEE736F4_label_en-US" xlink:label="lab_us-gaap_VariableRateAxis_6105DF5357D1A5A92380C465AEE736F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Rate [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableRateAxis" xlink:label="loc_us-gaap_VariableRateAxis_6105DF5357D1A5A92380C465AEE736F4" xlink:type="locator" />
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    <link:label id="lab_us-gaap_VariableRateDomain_AFED9E5A72CDFD4F2DF6C465AEE715C1_terseLabel_en-US" xlink:label="lab_us-gaap_VariableRateDomain_AFED9E5A72CDFD4F2DF6C465AEE715C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable rate [Domain]</link:label>
    <link:label id="lab_us-gaap_VariableRateDomain_AFED9E5A72CDFD4F2DF6C465AEE715C1_label_en-US" xlink:label="lab_us-gaap_VariableRateDomain_AFED9E5A72CDFD4F2DF6C465AEE715C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Rate [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_VariableRateDomain" xlink:label="loc_us-gaap_VariableRateDomain_AFED9E5A72CDFD4F2DF6C465AEE715C1" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_321EF7FE4C586994FC98C465AEE77802_terseLabel_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_321EF7FE4C586994FC98C465AEE77802" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">London Interbank Offered Rate (LIBOR) [Member]</link:label>
    <link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_321EF7FE4C586994FC98C465AEE77802_label_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_321EF7FE4C586994FC98C465AEE77802" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">London Interbank Offered Rate (LIBOR) [Member]</link:label>
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    <link:label id="lab_us-gaap_StatementScenarioAxis_6DA3463BCA00C0BC6CE7C465AEE7B022_terseLabel_en-US" xlink:label="lab_us-gaap_StatementScenarioAxis_6DA3463BCA00C0BC6CE7C465AEE7B022" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementScenarioAxis_6DA3463BCA00C0BC6CE7C465AEE7B022_label_en-US" xlink:label="lab_us-gaap_StatementScenarioAxis_6DA3463BCA00C0BC6CE7C465AEE7B022" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_6DA3463BCA00C0BC6CE7C465AEE7B022" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_E121EC5B8D93951BAB6EC465AEE7E5CB_terseLabel_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_E121EC5B8D93951BAB6EC465AEE7E5CB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario, unspecified [Domain]</link:label>
    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_E121EC5B8D93951BAB6EC465AEE7E5CB_label_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_E121EC5B8D93951BAB6EC465AEE7E5CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_E121EC5B8D93951BAB6EC465AEE7E5CB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_E121EC5B8D93951BAB6EC465AEE7E5CB" xlink:to="lab_us-gaap_ScenarioUnspecifiedDomain_E121EC5B8D93951BAB6EC465AEE7E5CB" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScenarioForecastMember_CBDC546D9C6E9BF1A4DFC465AEE85A44_terseLabel_en-US" xlink:label="lab_us-gaap_ScenarioForecastMember_CBDC546D9C6E9BF1A4DFC465AEE85A44" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario, forecast [Member]</link:label>
    <link:label id="lab_us-gaap_ScenarioForecastMember_CBDC546D9C6E9BF1A4DFC465AEE85A44_label_en-US" xlink:label="lab_us-gaap_ScenarioForecastMember_CBDC546D9C6E9BF1A4DFC465AEE85A44" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario, Forecast [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ScenarioForecastMember" xlink:label="loc_us-gaap_ScenarioForecastMember_CBDC546D9C6E9BF1A4DFC465AEE85A44" xlink:type="locator" />
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    <link:label id="lab_us-gaap_InterestExpenseMember_A9641984D8CECE999D89C465AEE8E103_terseLabel_en-US" xlink:label="lab_us-gaap_InterestExpenseMember_A9641984D8CECE999D89C465AEE8E103" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest expense [Member]</link:label>
    <link:label id="lab_us-gaap_InterestExpenseMember_A9641984D8CECE999D89C465AEE8E103_label_en-US" xlink:label="lab_us-gaap_InterestExpenseMember_A9641984D8CECE999D89C465AEE8E103" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InterestExpenseMember" xlink:label="loc_us-gaap_InterestExpenseMember_A9641984D8CECE999D89C465AEE8E103" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DerivativeInceptionDates_E6BDA40996625424AED4C465AEE8E2E3_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInceptionDates_E6BDA40996625424AED4C465AEE8E2E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative, inception date</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInceptionDates_E6BDA40996625424AED4C465AEE8E2E3" xlink:to="lab_us-gaap_DerivativeInceptionDates_E6BDA40996625424AED4C465AEE8E2E3" xlink:type="arc" />
    <link:label id="lab_blmn_DerivativeAgreementsNumberofCounterparties_AE13741AADB1479E02CDC465AEE88F58_terseLabel_en-US" xlink:label="lab_blmn_DerivativeAgreementsNumberofCounterparties_AE13741AADB1479E02CDC465AEE88F58" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative agreements, number of counterparties</link:label>
    <link:label id="lab_blmn_DerivativeAgreementsNumberofCounterparties_AE13741AADB1479E02CDC465AEE88F58_label_en-US" xlink:label="lab_blmn_DerivativeAgreementsNumberofCounterparties_AE13741AADB1479E02CDC465AEE88F58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Agreements, Number of Counterparties</link:label>
    <link:label id="lab_blmn_DerivativeAgreementsNumberofCounterparties_AE13741AADB1479E02CDC465AEE88F58_documentation_en-US" xlink:label="lab_blmn_DerivativeAgreementsNumberofCounterparties_AE13741AADB1479E02CDC465AEE88F58" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The number of counterparties party to the derivative agreements added into by the Company.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_DerivativeAgreementsNumberofCounterparties" xlink:label="loc_blmn_DerivativeAgreementsNumberofCounterparties_AE13741AADB1479E02CDC465AEE88F58" xlink:type="locator" />
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    <link:label id="lab_invest_DerivativeNotionalAmount_9255E0316841F6C821D1C465AEE842DE_terseLabel_en-US" xlink:label="lab_invest_DerivativeNotionalAmount_9255E0316841F6C821D1C465AEE842DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative, notional amount</link:label>
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    <link:label id="lab_blmn_DerivativeEffectiveDate_106B2857E9AF71FA460BC465AEE8A9ED_terseLabel_en-US" xlink:label="lab_blmn_DerivativeEffectiveDate_106B2857E9AF71FA460BC465AEE8A9ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative, effective date</link:label>
    <link:label id="lab_blmn_DerivativeEffectiveDate_106B2857E9AF71FA460BC465AEE8A9ED_label_en-US" xlink:label="lab_blmn_DerivativeEffectiveDate_106B2857E9AF71FA460BC465AEE8A9ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Effective Date</link:label>
    <link:label id="lab_blmn_DerivativeEffectiveDate_106B2857E9AF71FA460BC465AEE8A9ED_documentation_en-US" xlink:label="lab_blmn_DerivativeEffectiveDate_106B2857E9AF71FA460BC465AEE8A9ED" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Date the derivative contract is effective, in CCYY-MM-DD format.</link:label>
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    <link:label id="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInThreeYears_BDEF9F0625E742A6D178C391AFB926BE_terseLabel_en-US" xlink:label="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInThreeYears_BDEF9F0625E742A6D178C391AFB926BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
    <link:label id="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInThreeYears_BDEF9F0625E742A6D178C391AFB926BE_label_en-US" xlink:label="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInThreeYears_BDEF9F0625E742A6D178C391AFB926BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Self Insurance Reserve, Expected Payments Due, Due in Three Years</link:label>
    <link:label id="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInThreeYears_BDEF9F0625E742A6D178C391AFB926BE_documentation_en-US" xlink:label="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInThreeYears_BDEF9F0625E742A6D178C391AFB926BE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Claims payments under the self insurance reserve expected in the third fiscal year following the latest fiscal year.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_SelfInsuranceReserveExpectedPaymentsDueDueInThreeYears" xlink:label="loc_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInThreeYears_BDEF9F0625E742A6D178C391AFB926BE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInThreeYears_BDEF9F0625E742A6D178C391AFB926BE" xlink:to="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInThreeYears_BDEF9F0625E742A6D178C391AFB926BE" xlink:type="arc" />
    <link:label id="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFourYears_2694BAB6212D303D55A2C391AFB9E4E2_terseLabel_en-US" xlink:label="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFourYears_2694BAB6212D303D55A2C391AFB9E4E2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021</link:label>
    <link:label id="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFourYears_2694BAB6212D303D55A2C391AFB9E4E2_label_en-US" xlink:label="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFourYears_2694BAB6212D303D55A2C391AFB9E4E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Self Insurance Reserve, Expected Payments Due, Due in Four Years</link:label>
    <link:label id="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFourYears_2694BAB6212D303D55A2C391AFB9E4E2_documentation_en-US" xlink:label="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFourYears_2694BAB6212D303D55A2C391AFB9E4E2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Claims payments under the self insurance reserve expected in the fourth fiscal year following the latest fiscal year.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFourYears" xlink:label="loc_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFourYears_2694BAB6212D303D55A2C391AFB9E4E2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFourYears_2694BAB6212D303D55A2C391AFB9E4E2" xlink:to="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFourYears_2694BAB6212D303D55A2C391AFB9E4E2" xlink:type="arc" />
    <link:label id="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFiveYears_96A357833AE7FA5C8ADFC391AFB9FF73_terseLabel_en-US" xlink:label="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFiveYears_96A357833AE7FA5C8ADFC391AFB9FF73" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022</link:label>
    <link:label id="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFiveYears_96A357833AE7FA5C8ADFC391AFB9FF73_label_en-US" xlink:label="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFiveYears_96A357833AE7FA5C8ADFC391AFB9FF73" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Self Insurance Reserve, Expected Payments Due, Due in Five Years</link:label>
    <link:label id="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFiveYears_96A357833AE7FA5C8ADFC391AFB9FF73_documentation_en-US" xlink:label="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFiveYears_96A357833AE7FA5C8ADFC391AFB9FF73" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Claims payments under the self insurance reserve expected in the fifth fiscal year following the latest fiscal year.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFiveYears" xlink:label="loc_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFiveYears_96A357833AE7FA5C8ADFC391AFB9FF73" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFiveYears_96A357833AE7FA5C8ADFC391AFB9FF73" xlink:to="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueInFiveYears_96A357833AE7FA5C8ADFC391AFB9FF73" xlink:type="arc" />
    <link:label id="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueThereafter_57EEF9A45465CD37561CC391AFB929F3_terseLabel_en-US" xlink:label="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueThereafter_57EEF9A45465CD37561CC391AFB929F3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
    <link:label id="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueThereafter_57EEF9A45465CD37561CC391AFB929F3_label_en-US" xlink:label="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueThereafter_57EEF9A45465CD37561CC391AFB929F3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Self Insurance Reserve, Expected Payments Due, Due Thereafter</link:label>
    <link:label id="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueThereafter_57EEF9A45465CD37561CC391AFB929F3_documentation_en-US" xlink:label="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueThereafter_57EEF9A45465CD37561CC391AFB929F3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Claims payments under the self insurance reserve expected after the fifth fiscal year following the latest fiscal year.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_SelfInsuranceReserveExpectedPaymentsDueDueThereafter" xlink:label="loc_blmn_SelfInsuranceReserveExpectedPaymentsDueDueThereafter_57EEF9A45465CD37561CC391AFB929F3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_SelfInsuranceReserveExpectedPaymentsDueDueThereafter_57EEF9A45465CD37561CC391AFB929F3" xlink:to="lab_blmn_SelfInsuranceReserveExpectedPaymentsDueDueThereafter_57EEF9A45465CD37561CC391AFB929F3" xlink:type="arc" />
    <link:label id="lab_blmn_SelfInsuranceReserveUndiscounted_1B6791237742BE549C22C391AFB9E449_totalLabel_en-US" xlink:label="lab_blmn_SelfInsuranceReserveUndiscounted_1B6791237742BE549C22C391AFB9E449" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:label id="lab_blmn_SelfInsuranceReserveUndiscounted_1B6791237742BE549C22C391AFB9E449_label_en-US" xlink:label="lab_blmn_SelfInsuranceReserveUndiscounted_1B6791237742BE549C22C391AFB9E449" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Self Insurance Reserve, Undiscounted</link:label>
    <link:label id="lab_blmn_SelfInsuranceReserveUndiscounted_1B6791237742BE549C22C391AFB9E449_documentation_en-US" xlink:label="lab_blmn_SelfInsuranceReserveUndiscounted_1B6791237742BE549C22C391AFB9E449" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Probable amount of future payments (undiscounted) the Company may be required to make for uninsured claims.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_SelfInsuranceReserveUndiscounted" xlink:label="loc_blmn_SelfInsuranceReserveUndiscounted_1B6791237742BE549C22C391AFB9E449" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_SelfInsuranceReserveUndiscounted_1B6791237742BE549C22C391AFB9E449" xlink:to="lab_blmn_SelfInsuranceReserveUndiscounted_1B6791237742BE549C22C391AFB9E449" xlink:type="arc" />
    <link:label id="lab_blmn_RestaurantManagingandChefPartnersMember_20126B7797531563669D31E2634A1D67_terseLabel_en-US" xlink:label="lab_blmn_RestaurantManagingandChefPartnersMember_20126B7797531563669D31E2634A1D67" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restaurant Managing and Chef Partners [Member]</link:label>
    <link:label id="lab_blmn_RestaurantManagingandChefPartnersMember_20126B7797531563669D31E2634A1D67_label_en-US" xlink:label="lab_blmn_RestaurantManagingandChefPartnersMember_20126B7797531563669D31E2634A1D67" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restaurant Managing and Chef Partners [Member]</link:label>
    <link:label id="lab_blmn_RestaurantManagingandChefPartnersMember_20126B7797531563669D31E2634A1D67_documentation_en-US" xlink:label="lab_blmn_RestaurantManagingandChefPartnersMember_20126B7797531563669D31E2634A1D67" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Restaurant Managing and Chef Partners [Member]</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_RestaurantManagingandChefPartnersMember" xlink:label="loc_blmn_RestaurantManagingandChefPartnersMember_20126B7797531563669D31E2634A1D67" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_RestaurantManagingandChefPartnersMember_20126B7797531563669D31E2634A1D67" xlink:to="lab_blmn_RestaurantManagingandChefPartnersMember_20126B7797531563669D31E2634A1D67" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredCompensationLiabilityCurrentAndNoncurrent_73664F3444767FF1B1C731E2634A6773_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredCompensationLiabilityCurrentAndNoncurrent_73664F3444767FF1B1C731E2634A6773" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred compensation liability, current and noncurrent</link:label>
    <link:label id="lab_us-gaap_DeferredCompensationLiabilityCurrentAndNoncurrent_73664F3444767FF1B1C731E2634A6773_label_en-US" xlink:label="lab_us-gaap_DeferredCompensationLiabilityCurrentAndNoncurrent_73664F3444767FF1B1C731E2634A6773" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Compensation Liability, Current and Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredCompensationLiabilityCurrentAndNoncurrent" xlink:label="loc_us-gaap_DeferredCompensationLiabilityCurrentAndNoncurrent_73664F3444767FF1B1C731E2634A6773" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredCompensationLiabilityCurrentAndNoncurrent_73664F3444767FF1B1C731E2634A6773" xlink:to="lab_us-gaap_DeferredCompensationLiabilityCurrentAndNoncurrent_73664F3444767FF1B1C731E2634A6773" xlink:type="arc" />
    <link:label id="lab_blmn_DeferredCompensationUnfundedObligation_6DC8E839E88A89F9424B31E2634AFA3F_terseLabel_en-US" xlink:label="lab_blmn_DeferredCompensationUnfundedObligation_6DC8E839E88A89F9424B31E2634AFA3F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred compensations plans, unfunded obligations</link:label>
    <link:label id="lab_blmn_DeferredCompensationUnfundedObligation_6DC8E839E88A89F9424B31E2634AFA3F_label_en-US" xlink:label="lab_blmn_DeferredCompensationUnfundedObligation_6DC8E839E88A89F9424B31E2634AFA3F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Compensation Unfunded Obligation</link:label>
    <link:label id="lab_blmn_DeferredCompensationUnfundedObligation_6DC8E839E88A89F9424B31E2634AFA3F_documentation_en-US" xlink:label="lab_blmn_DeferredCompensationUnfundedObligation_6DC8E839E88A89F9424B31E2634AFA3F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The net unfunded deferred compensation liability after considering rabbi trust account assets.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_DeferredCompensationUnfundedObligation" xlink:label="loc_blmn_DeferredCompensationUnfundedObligation_6DC8E839E88A89F9424B31E2634AFA3F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_DeferredCompensationUnfundedObligation_6DC8E839E88A89F9424B31E2634AFA3F" xlink:to="lab_blmn_DeferredCompensationUnfundedObligation_6DC8E839E88A89F9424B31E2634AFA3F" xlink:type="arc" />
    <link:label id="lab_us-gaap_SignificantAccountingPoliciesTextBlock_947242AB974A99BC8BEFBEB483A4B050_terseLabel_en-US" xlink:label="lab_us-gaap_SignificantAccountingPoliciesTextBlock_947242AB974A99BC8BEFBEB483A4B050" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Summary of significant accounting policies</link:label>
    <link:label id="lab_us-gaap_SignificantAccountingPoliciesTextBlock_947242AB974A99BC8BEFBEB483A4B050_label_en-US" xlink:label="lab_us-gaap_SignificantAccountingPoliciesTextBlock_947242AB974A99BC8BEFBEB483A4B050" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Significant Accounting Policies [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SignificantAccountingPoliciesTextBlock" xlink:label="loc_us-gaap_SignificantAccountingPoliciesTextBlock_947242AB974A99BC8BEFBEB483A4B050" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SignificantAccountingPoliciesTextBlock_947242AB974A99BC8BEFBEB483A4B050" xlink:to="lab_us-gaap_SignificantAccountingPoliciesTextBlock_947242AB974A99BC8BEFBEB483A4B050" xlink:type="arc" />
    <link:label id="lab_blmn_BonefishRestructuringMember_5FE554C9073B9F924689D436F8CE7F69_terseLabel_en-US" xlink:label="lab_blmn_BonefishRestructuringMember_5FE554C9073B9F924689D436F8CE7F69" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Bonefish Restructuring [Member]</link:label>
    <link:label id="lab_blmn_BonefishRestructuringMember_5FE554C9073B9F924689D436F8CE7F69_label_en-US" xlink:label="lab_blmn_BonefishRestructuringMember_5FE554C9073B9F924689D436F8CE7F69" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Bonefish Restructuring [Member]</link:label>
    <link:label id="lab_blmn_BonefishRestructuringMember_5FE554C9073B9F924689D436F8CE7F69_documentation_en-US" xlink:label="lab_blmn_BonefishRestructuringMember_5FE554C9073B9F924689D436F8CE7F69" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Bonefish Restructuring [Member]</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_BonefishRestructuringMember" xlink:label="loc_blmn_BonefishRestructuringMember_5FE554C9073B9F924689D436F8CE7F69" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_BonefishRestructuringMember_5FE554C9073B9F924689D436F8CE7F69" xlink:to="lab_blmn_BonefishRestructuringMember_5FE554C9073B9F924689D436F8CE7F69" xlink:type="arc" />
    <link:label id="lab_blmn_Pre2015ClosureInitiativesMember_2AE78BD84D4214A8C9F2D436F8CE6C99_terseLabel_en-US" xlink:label="lab_blmn_Pre2015ClosureInitiativesMember_2AE78BD84D4214A8C9F2D436F8CE6C99" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Pre-2015 Closure Initiatives [Member]</link:label>
    <link:label id="lab_blmn_Pre2015ClosureInitiativesMember_2AE78BD84D4214A8C9F2D436F8CE6C99_label_en-US" xlink:label="lab_blmn_Pre2015ClosureInitiativesMember_2AE78BD84D4214A8C9F2D436F8CE6C99" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pre-2015 Closure Initiatives [Member]</link:label>
    <link:label id="lab_blmn_Pre2015ClosureInitiativesMember_2AE78BD84D4214A8C9F2D436F8CE6C99_documentation_en-US" xlink:label="lab_blmn_Pre2015ClosureInitiativesMember_2AE78BD84D4214A8C9F2D436F8CE6C99" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Pre-2015 Closure Initiatives [Member]</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_Pre2015ClosureInitiativesMember" xlink:label="loc_blmn_Pre2015ClosureInitiativesMember_2AE78BD84D4214A8C9F2D436F8CE6C99" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_Pre2015ClosureInitiativesMember_2AE78BD84D4214A8C9F2D436F8CE6C99" xlink:to="lab_blmn_Pre2015ClosureInitiativesMember_2AE78BD84D4214A8C9F2D436F8CE6C99" xlink:type="arc" />
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpenseMember_E32072837F5370FED948D436F8CEEC25_terseLabel_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpenseMember_E32072837F5370FED948D436F8CEEC25" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">General and administrative expense [Member]</link:label>
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpenseMember_E32072837F5370FED948D436F8CEEC25_label_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpenseMember_E32072837F5370FED948D436F8CEEC25" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">General and Administrative Expense [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GeneralAndAdministrativeExpenseMember" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpenseMember_E32072837F5370FED948D436F8CEEC25" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GeneralAndAdministrativeExpenseMember_E32072837F5370FED948D436F8CEEC25" xlink:to="lab_us-gaap_GeneralAndAdministrativeExpenseMember_E32072837F5370FED948D436F8CEEC25" xlink:type="arc" />
    <link:label id="lab_us-gaap_FacilityClosingMember_265FF4DAE55C559874EBD436F8CE49BB_terseLabel_en-US" xlink:label="lab_us-gaap_FacilityClosingMember_265FF4DAE55C559874EBD436F8CE49BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Facility closing [Member]</link:label>
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    <link:label id="lab_blmn_BeefMember_0EB3E80B8F3EFA23CC2B31E261567EFC_terseLabel_en-US" xlink:label="lab_blmn_BeefMember_0EB3E80B8F3EFA23CC2B31E261567EFC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Beef [Member]</link:label>
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    <link:label id="lab_us-gaap_SaleLeasebackTransactionLineItems_AC52E7370169D840385DD473C816A8E0_terseLabel_en-US" xlink:label="lab_us-gaap_SaleLeasebackTransactionLineItems_AC52E7370169D840385DD473C816A8E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sale Leaseback Transaction [Line Items]</link:label>
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    <link:label id="lab_blmn_NumberOfRestaurantPropertiesSoldAndLeasedBack_098E4C68D09A55BC578AD473C8160EE2_terseLabel_en-US" xlink:label="lab_blmn_NumberOfRestaurantPropertiesSoldAndLeasedBack_098E4C68D09A55BC578AD473C8160EE2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of restaurant properties sold and leased back</link:label>
    <link:label id="lab_blmn_NumberOfRestaurantPropertiesSoldAndLeasedBack_098E4C68D09A55BC578AD473C8160EE2_label_en-US" xlink:label="lab_blmn_NumberOfRestaurantPropertiesSoldAndLeasedBack_098E4C68D09A55BC578AD473C8160EE2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of Restaurant Properties Sold and Leased Back</link:label>
    <link:label id="lab_blmn_NumberOfRestaurantPropertiesSoldAndLeasedBack_098E4C68D09A55BC578AD473C8160EE2_documentation_en-US" xlink:label="lab_blmn_NumberOfRestaurantPropertiesSoldAndLeasedBack_098E4C68D09A55BC578AD473C8160EE2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of restaurant properties sold and leased back</link:label>
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    <link:label id="lab_us-gaap_SaleLeasebackTransactionGrossProceedsFinancingActivities_A68360D06436697095E6D473C8162EE0_terseLabel_en-US" xlink:label="lab_us-gaap_SaleLeasebackTransactionGrossProceedsFinancingActivities_A68360D06436697095E6D473C8162EE0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sale-leaseback transactions, gross proceeds, financing activities</link:label>
    <link:label id="lab_us-gaap_SaleLeasebackTransactionGrossProceedsFinancingActivities_A68360D06436697095E6D473C8162EE0_label_en-US" xlink:label="lab_us-gaap_SaleLeasebackTransactionGrossProceedsFinancingActivities_A68360D06436697095E6D473C8162EE0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sale Leaseback Transaction, Gross Proceeds, Financing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SaleLeasebackTransactionGrossProceedsFinancingActivities" xlink:label="loc_us-gaap_SaleLeasebackTransactionGrossProceedsFinancingActivities_A68360D06436697095E6D473C8162EE0" xlink:type="locator" />
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    <link:label id="lab_blmn_SaleLeasebackTransactionLeasePeriod_63F4FD917446A107B15ED473C816C051_terseLabel_en-US" xlink:label="lab_blmn_SaleLeasebackTransactionLeasePeriod_63F4FD917446A107B15ED473C816C051" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sale-leaseback transactions, lease periods</link:label>
    <link:label id="lab_blmn_SaleLeasebackTransactionLeasePeriod_63F4FD917446A107B15ED473C816C051_label_en-US" xlink:label="lab_blmn_SaleLeasebackTransactionLeasePeriod_63F4FD917446A107B15ED473C816C051" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sale Leaseback Transaction, Lease Period</link:label>
    <link:label id="lab_blmn_SaleLeasebackTransactionLeasePeriod_63F4FD917446A107B15ED473C816C051_documentation_en-US" xlink:label="lab_blmn_SaleLeasebackTransactionLeasePeriod_63F4FD917446A107B15ED473C816C051" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A duration of the lease terms of the lease(s) related to the assets being leased-back in connection with the transaction involving the sale of property to another party and the lease of the property back to the seller.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_SaleLeasebackTransactionLeasePeriod" xlink:label="loc_blmn_SaleLeasebackTransactionLeasePeriod_63F4FD917446A107B15ED473C816C051" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OperatingIncomeLoss_EA33A2E01B95D1D544FBBDE1C3E016B1_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_EA33A2E01B95D1D544FBBDE1C3E016B1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income from operations</link:label>
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    <link:label id="lab_us-gaap_ProfitLoss_69492796A799D98345B1BDE1C3E0EA35_terseLabel_en-US" xlink:label="lab_us-gaap_ProfitLoss_69492796A799D98345B1BDE1C3E0EA35" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net income</link:label>
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    <link:label id="lab_us-gaap_NetIncomeLoss_8A52828CF14656C673A6BDE1C3E0C852_verboseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_8A52828CF14656C673A6BDE1C3E0C852" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net income attributable to Bloomin&#8217; Brands</link:label>
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    <link:label id="lab_us-gaap_NatureOfExpenseAxis_22FB0294BBF9898A0888D476F4979ED2_terseLabel_en-US" xlink:label="lab_us-gaap_NatureOfExpenseAxis_22FB0294BBF9898A0888D476F4979ED2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nature of expense [Axis]</link:label>
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    <link:label id="lab_blmn_ProvisionalMember_9E613CA582BB31A6203AD476F4976EB4_terseLabel_en-US" xlink:label="lab_blmn_ProvisionalMember_9E613CA582BB31A6203AD476F4976EB4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provisional [Member]</link:label>
    <link:label id="lab_blmn_ProvisionalMember_9E613CA582BB31A6203AD476F4976EB4_label_en-US" xlink:label="lab_blmn_ProvisionalMember_9E613CA582BB31A6203AD476F4976EB4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Provisional [Member]</link:label>
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    <link:label id="lab_us-gaap_IncomeTaxAuthorityNameAxis_551439EC4CDCE274C133D476F4978268_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityNameAxis_551439EC4CDCE274C133D476F4978268" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax authority, name [Axis]</link:label>
    <link:label id="lab_us-gaap_IncomeTaxAuthorityNameAxis_551439EC4CDCE274C133D476F4978268_label_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityNameAxis_551439EC4CDCE274C133D476F4978268" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Authority, Name [Axis]</link:label>
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    <link:label id="lab_blmn_DeferredTaxLiabilitiesMember_E664CFBEDF8D2E3C37CFD476F4972746_terseLabel_en-US" xlink:label="lab_blmn_DeferredTaxLiabilitiesMember_E664CFBEDF8D2E3C37CFD476F4972746" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred tax liabilities [Member]</link:label>
    <link:label id="lab_blmn_DeferredTaxLiabilitiesMember_E664CFBEDF8D2E3C37CFD476F4972746_label_en-US" xlink:label="lab_blmn_DeferredTaxLiabilitiesMember_E664CFBEDF8D2E3C37CFD476F4972746" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities [Member]</link:label>
    <link:label id="lab_blmn_DeferredTaxLiabilitiesMember_E664CFBEDF8D2E3C37CFD476F4972746_documentation_en-US" xlink:label="lab_blmn_DeferredTaxLiabilitiesMember_E664CFBEDF8D2E3C37CFD476F4972746" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities [Member]</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_DeferredTaxLiabilitiesMember" xlink:label="loc_blmn_DeferredTaxLiabilitiesMember_E664CFBEDF8D2E3C37CFD476F4972746" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IncomeTaxReconciliationChangeInEnactedTaxRate_C54120479C88696637A9D476F4984EF1_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationChangeInEnactedTaxRate_C54120479C88696637A9D476F4984EF1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effective of change in enacted tax rate</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ImpairmentOfLongLivedAssetsHeldForUse" xlink:label="loc_us-gaap_ImpairmentOfLongLivedAssetsHeldForUse_0AF635D1BE8A401BAC80D43707672BB6" xlink:type="locator" />
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    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_613C8B253CE98877B1FA31E261084055_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_613C8B253CE98877B1FA31E261084055" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation arrangement by share-based payment award, expiration period</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_613C8B253CE98877B1FA31E261084055_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_613C8B253CE98877B1FA31E261084055" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_613C8B253CE98877B1FA31E261084055" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_613C8B253CE98877B1FA31E261084055" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_613C8B253CE98877B1FA31E261084055" xlink:type="arc" />
    <link:label id="lab_blmn_DeferredFinancingFeesTable_6110D70C1D2C4170D262BEB48340B3E0_terseLabel_en-US" xlink:label="lab_blmn_DeferredFinancingFeesTable_6110D70C1D2C4170D262BEB48340B3E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Financing Fees [Table]</link:label>
    <link:label id="lab_blmn_DeferredFinancingFeesTable_6110D70C1D2C4170D262BEB48340B3E0_label_en-US" xlink:label="lab_blmn_DeferredFinancingFeesTable_6110D70C1D2C4170D262BEB48340B3E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Financing Fees [Table]</link:label>
    <link:label id="lab_blmn_DeferredFinancingFeesTable_6110D70C1D2C4170D262BEB48340B3E0_documentation_en-US" xlink:label="lab_blmn_DeferredFinancingFeesTable_6110D70C1D2C4170D262BEB48340B3E0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Deferred Financing Fees [Table]</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_DeferredFinancingFeesTable" xlink:label="loc_blmn_DeferredFinancingFeesTable_6110D70C1D2C4170D262BEB48340B3E0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_DeferredFinancingFeesTable_6110D70C1D2C4170D262BEB48340B3E0" xlink:to="lab_blmn_DeferredFinancingFeesTable_6110D70C1D2C4170D262BEB48340B3E0" xlink:type="arc" />
    <link:label id="lab_blmn_DeferredFinancingFeesLineItems_01170B7760A06F8255E9BEB48340A72A_terseLabel_en-US" xlink:label="lab_blmn_DeferredFinancingFeesLineItems_01170B7760A06F8255E9BEB48340A72A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Financing Fees [Line Items]</link:label>
    <link:label id="lab_blmn_DeferredFinancingFeesLineItems_01170B7760A06F8255E9BEB48340A72A_label_en-US" xlink:label="lab_blmn_DeferredFinancingFeesLineItems_01170B7760A06F8255E9BEB48340A72A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Financing Fees [Line Items]</link:label>
    <link:label id="lab_blmn_DeferredFinancingFeesLineItems_01170B7760A06F8255E9BEB48340A72A_documentation_en-US" xlink:label="lab_blmn_DeferredFinancingFeesLineItems_01170B7760A06F8255E9BEB48340A72A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">[Line Items] for Deferred Financing Fees [Table]</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_DeferredFinancingFeesLineItems" xlink:label="loc_blmn_DeferredFinancingFeesLineItems_01170B7760A06F8255E9BEB48340A72A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_DeferredFinancingFeesLineItems_01170B7760A06F8255E9BEB48340A72A" xlink:to="lab_blmn_DeferredFinancingFeesLineItems_01170B7760A06F8255E9BEB48340A72A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfFinancingCosts_8CC1D6F004C7C74197C5BEB48340D8DE_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCosts_8CC1D6F004C7C74197C5BEB48340D8DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of deferred discounts and issuance costs</link:label>
    <link:label id="lab_us-gaap_AmortizationOfFinancingCosts_8CC1D6F004C7C74197C5BEB48340D8DE_label_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCosts_8CC1D6F004C7C74197C5BEB48340D8DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Debt Issuance Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AmortizationOfFinancingCosts" xlink:label="loc_us-gaap_AmortizationOfFinancingCosts_8CC1D6F004C7C74197C5BEB48340D8DE" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AccruedInsuranceNoncurrent_C3DFFEE3F90566554311BE9BEB573E0F_terseLabel_en-US" xlink:label="lab_us-gaap_AccruedInsuranceNoncurrent_C3DFFEE3F90566554311BE9BEB573E0F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued insurance liability</link:label>
    <link:label id="lab_us-gaap_AccruedInsuranceNoncurrent_C3DFFEE3F90566554311BE9BEB573E0F_label_en-US" xlink:label="lab_us-gaap_AccruedInsuranceNoncurrent_C3DFFEE3F90566554311BE9BEB573E0F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Insurance, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_AccruedInsuranceNoncurrent" xlink:label="loc_us-gaap_AccruedInsuranceNoncurrent_C3DFFEE3F90566554311BE9BEB573E0F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OffMarketLeaseUnfavorable_4AC009410AA91AF48D00BE9BEB57D238_verboseLabel_en-US" xlink:label="lab_us-gaap_OffMarketLeaseUnfavorable_4AC009410AA91AF48D00BE9BEB57D238" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unfavorable leases</link:label>
    <link:label id="lab_us-gaap_OffMarketLeaseUnfavorable_4AC009410AA91AF48D00BE9BEB57D238_label_en-US" xlink:label="lab_us-gaap_OffMarketLeaseUnfavorable_4AC009410AA91AF48D00BE9BEB57D238" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Off-market Lease, Unfavorable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OffMarketLeaseUnfavorable" xlink:label="loc_us-gaap_OffMarketLeaseUnfavorable_4AC009410AA91AF48D00BE9BEB57D238" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DeferredCompensationLiabilityClassifiedNoncurrent_926EA1DA5CB6291865FDBE9BEB573701_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredCompensationLiabilityClassifiedNoncurrent_926EA1DA5CB6291865FDBE9BEB573701" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Chef and Restaurant Managing Partner deferred compensation obligations and deposits</link:label>
    <link:label id="lab_us-gaap_DeferredCompensationLiabilityClassifiedNoncurrent_926EA1DA5CB6291865FDBE9BEB573701_label_en-US" xlink:label="lab_us-gaap_DeferredCompensationLiabilityClassifiedNoncurrent_926EA1DA5CB6291865FDBE9BEB573701" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Compensation Liability, Classified, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredCompensationLiabilityClassifiedNoncurrent" xlink:label="loc_us-gaap_DeferredCompensationLiabilityClassifiedNoncurrent_926EA1DA5CB6291865FDBE9BEB573701" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherAccruedLiabilitiesNoncurrent_EFC41A75F301C5375C4FBE9BEB575ADB_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAccruedLiabilitiesNoncurrent_EFC41A75F301C5375C4FBE9BEB575ADB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other long-term liabilities</link:label>
    <link:label id="lab_us-gaap_OtherAccruedLiabilitiesNoncurrent_EFC41A75F301C5375C4FBE9BEB575ADB_label_en-US" xlink:label="lab_us-gaap_OtherAccruedLiabilitiesNoncurrent_EFC41A75F301C5375C4FBE9BEB575ADB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Accrued Liabilities, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherAccruedLiabilitiesNoncurrent" xlink:label="loc_us-gaap_OtherAccruedLiabilitiesNoncurrent_EFC41A75F301C5375C4FBE9BEB575ADB" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_467CBE439B47A912CAF0BE9BEB57746B_totalLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_467CBE439B47A912CAF0BE9BEB57746B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Other long-term liabilities, net</link:label>
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    <link:label id="lab_blmn_OffMarketLeasesUnfavorableAccumulatedAmortization_FCBFF7E7A1CBBEA6FE0FBE9BEB5743E7_terseLabel_en-US" xlink:label="lab_blmn_OffMarketLeasesUnfavorableAccumulatedAmortization_FCBFF7E7A1CBBEA6FE0FBE9BEB5743E7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unfavorable leases, accumulated amortization</link:label>
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    <link:label id="lab_blmn_OffMarketLeasesUnfavorableAccumulatedAmortization_FCBFF7E7A1CBBEA6FE0FBE9BEB5743E7_documentation_en-US" xlink:label="lab_blmn_OffMarketLeasesUnfavorableAccumulatedAmortization_FCBFF7E7A1CBBEA6FE0FBE9BEB5743E7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents a accumulated amortization of liability associated with the acquisition of an off-market lease when the terms of the lease are unfavorable to the market terms for the lease at the date of acquisition.</link:label>
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    <link:label id="lab_us-gaap_ReconciliationOfOtherSignificantReconcilingItemsFromSegmentsToConsolidatedTable_83FE82B4CB570C6FFEA031E261951895_terseLabel_en-US" xlink:label="lab_us-gaap_ReconciliationOfOtherSignificantReconcilingItemsFromSegmentsToConsolidatedTable_83FE82B4CB570C6FFEA031E261951895" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reconciliation of Other Significant Reconciling Items from Segments to Consolidated [Table]</link:label>
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    <link:label id="lab_us-gaap_ConsolidationItemsAxis_88DB822F1536217FCC0C31E26195E4CF_label_en-US" xlink:label="lab_us-gaap_ConsolidationItemsAxis_88DB822F1536217FCC0C31E26195E4CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation Items [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ConsolidationItemsAxis" xlink:label="loc_us-gaap_ConsolidationItemsAxis_88DB822F1536217FCC0C31E26195E4CF" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ScheduleOfCondensedIncomeStatementTableTextBlock_0581F544FCBB80EF2CB231E2633BF38B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfCondensedIncomeStatementTableTextBlock_0581F544FCBB80EF2CB231E2633BF38B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Condensed income statement, divestitures</link:label>
    <link:label id="lab_us-gaap_ScheduleOfCondensedIncomeStatementTableTextBlock_0581F544FCBB80EF2CB231E2633BF38B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfCondensedIncomeStatementTableTextBlock_0581F544FCBB80EF2CB231E2633BF38B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Condensed Income Statement [Table Text Block]</link:label>
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    <link:label id="lab_us-gaap_BuildingMember_7DB810B674CF8C62CEE0BE841B5FDAAB_terseLabel_en-US" xlink:label="lab_us-gaap_BuildingMember_7DB810B674CF8C62CEE0BE841B5FDAAB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Building [Member]</link:label>
    <link:label id="lab_us-gaap_BuildingMember_7DB810B674CF8C62CEE0BE841B5FDAAB_label_en-US" xlink:label="lab_us-gaap_BuildingMember_7DB810B674CF8C62CEE0BE841B5FDAAB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Building [Member]</link:label>
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    <link:label id="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseGross_752A0904197A4ABC5BB3BE841B5FD141_terseLabel_en-US" xlink:label="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseGross_752A0904197A4ABC5BB3BE841B5FD141" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property leased to third parties under operating leases</link:label>
    <link:label id="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseGross_752A0904197A4ABC5BB3BE841B5FD141_label_en-US" xlink:label="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseGross_752A0904197A4ABC5BB3BE841B5FD141" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property Subject to or Available for Operating Lease, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PropertySubjectToOrAvailableForOperatingLeaseGross" xlink:label="loc_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseGross_752A0904197A4ABC5BB3BE841B5FD141" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseAccumulatedDepreciation_F83A347927EF7A8AA878BE841B5FBA1C_terseLabel_en-US" xlink:label="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseAccumulatedDepreciation_F83A347927EF7A8AA878BE841B5FBA1C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated depreciation, buildings leased to third parties</link:label>
    <link:label id="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseAccumulatedDepreciation_F83A347927EF7A8AA878BE841B5FBA1C_label_en-US" xlink:label="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseAccumulatedDepreciation_F83A347927EF7A8AA878BE841B5FBA1C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property Subject to or Available for Operating Lease, Accumulated Depreciation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PropertySubjectToOrAvailableForOperatingLeaseAccumulatedDepreciation" xlink:label="loc_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseAccumulatedDepreciation_F83A347927EF7A8AA878BE841B5FBA1C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseAccumulatedDepreciation_F83A347927EF7A8AA878BE841B5FBA1C" xlink:to="lab_us-gaap_PropertySubjectToOrAvailableForOperatingLeaseAccumulatedDepreciation_F83A347927EF7A8AA878BE841B5FBA1C" xlink:type="arc" />
    <link:label id="lab_country_BR_FF92A9F19A394927235FD473CBA320A3_terseLabel_en-US" xlink:label="lab_country_BR_FF92A9F19A394927235FD473CBA320A3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">BRAZIL</link:label>
    <link:label id="lab_country_BR_FF92A9F19A394927235FD473CBA320A3_label_en-US" xlink:label="lab_country_BR_FF92A9F19A394927235FD473CBA320A3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">BRAZIL</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/country/2017/country-2017-01-31.xsd#country_BR" xlink:label="loc_country_BR_FF92A9F19A394927235FD473CBA320A3" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RestructuringCharges_88639A23DBF16AC15EB3D43701D7A5B2_terseLabel_en-US" xlink:label="lab_us-gaap_RestructuringCharges_88639A23DBF16AC15EB3D43701D7A5B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restructuring charges</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RestructuringCharges" xlink:label="loc_us-gaap_RestructuringCharges_88639A23DBF16AC15EB3D43701D7A5B2" xlink:type="locator" />
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    <link:label id="lab_blmn_RestructuringReversalofDeferredRentLiabilities_FD2E285770351744E2FFD43701D7A293_terseLabel_en-US" xlink:label="lab_blmn_RestructuringReversalofDeferredRentLiabilities_FD2E285770351744E2FFD43701D7A293" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restructuring, reversal of deferred rent liabilities</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_RestructuringReversalofDeferredRentLiabilities" xlink:label="loc_blmn_RestructuringReversalofDeferredRentLiabilities_FD2E285770351744E2FFD43701D7A293" xlink:type="locator" />
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    <link:label id="lab_blmn_IncomeTaxExpenseBenefitMember_AE5B5E70224D5101FCA8C465B330B754_terseLabel_en-US" xlink:label="lab_blmn_IncomeTaxExpenseBenefitMember_AE5B5E70224D5101FCA8C465B330B754" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax expense (benefit) [Member]</link:label>
    <link:label id="lab_blmn_IncomeTaxExpenseBenefitMember_AE5B5E70224D5101FCA8C465B330B754_label_en-US" xlink:label="lab_blmn_IncomeTaxExpenseBenefitMember_AE5B5E70224D5101FCA8C465B330B754" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Expense (Benefit) [Member]</link:label>
    <link:label id="lab_blmn_IncomeTaxExpenseBenefitMember_AE5B5E70224D5101FCA8C465B330B754_documentation_en-US" xlink:label="lab_blmn_IncomeTaxExpenseBenefitMember_AE5B5E70224D5101FCA8C465B330B754" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Income tax expense (benefit) [Member]</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_IncomeTaxExpenseBenefitMember" xlink:label="loc_blmn_IncomeTaxExpenseBenefitMember_AE5B5E70224D5101FCA8C465B330B754" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesBeforeTax_2B7FCA86F77F7CF84465C465B331029B_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesBeforeTax_2B7FCA86F77F7CF84465C465B331029B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate swap expense recognized in Interest expense, net</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesBeforeTax_2B7FCA86F77F7CF84465C465B331029B_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesBeforeTax_2B7FCA86F77F7CF84465C465B331029B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Reclassification Adjustment from AOCI on Derivatives, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesBeforeTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesBeforeTax_2B7FCA86F77F7CF84465C465B331029B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesNetOfTax_138FB770D3DB0A4AE6A6C465B331A4CF_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesNetOfTax_138FB770D3DB0A4AE6A6C465B331A4CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total effects of the interest rate swaps on Net income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesNetOfTax_138FB770D3DB0A4AE6A6C465B331A4CF" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DerivativeNetHedgeIneffectivenessGainLoss_E28D1A1E83C430A8C0B4C465B3316AB1_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeNetHedgeIneffectivenessGainLoss_E28D1A1E83C430A8C0B4C465B3316AB1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative, net hedge ineffectiveness gain (loss)</link:label>
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    <link:label id="lab_blmn_NumberofDerivativeswithEachCounterparty_3B7561D8F7B92405E4AAC465B3319228_terseLabel_en-US" xlink:label="lab_blmn_NumberofDerivativeswithEachCounterparty_3B7561D8F7B92405E4AAC465B3319228" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of derivatives with each counterparty</link:label>
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    <link:label id="lab_blmn_NumberofDerivativeswithEachCounterparty_3B7561D8F7B92405E4AAC465B3319228_documentation_en-US" xlink:label="lab_blmn_NumberofDerivativeswithEachCounterparty_3B7561D8F7B92405E4AAC465B3319228" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The number of interest rate swap agreements between the Company and each counterparty.</link:label>
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    <link:label id="lab_us-gaap_DerivativeNetLiabilityPositionAggregateFairValue_94FC3853528E2F24774EC465B331BAC2_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeNetLiabilityPositionAggregateFairValue_94FC3853528E2F24774EC465B331BAC2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative, net liability position, aggregate fair value</link:label>
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    <link:label id="lab_us-gaap_ConcentrationRiskCreditRisk_9E674F14FA91D9868E36BEB483A03852_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskCreditRisk_9E674F14FA91D9868E36BEB483A03852" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk, Credit Risk, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ConcentrationRiskCreditRisk" xlink:label="loc_us-gaap_ConcentrationRiskCreditRisk_9E674F14FA91D9868E36BEB483A03852" xlink:type="locator" />
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    <link:label id="lab_blmn_ConcentrationRiskCounterpartyRiskPolicyPolicyTextBlock_B5BF596E3FD747216623BEB483A0AA1B_terseLabel_en-US" xlink:label="lab_blmn_ConcentrationRiskCounterpartyRiskPolicyPolicyTextBlock_B5BF596E3FD747216623BEB483A0AA1B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Concentration of counterparty risk</link:label>
    <link:label id="lab_blmn_ConcentrationRiskCounterpartyRiskPolicyPolicyTextBlock_B5BF596E3FD747216623BEB483A0AA1B_label_en-US" xlink:label="lab_blmn_ConcentrationRiskCounterpartyRiskPolicyPolicyTextBlock_B5BF596E3FD747216623BEB483A0AA1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk, Counterparty Risk, Policy [Policy Text Block]</link:label>
    <link:label id="lab_blmn_ConcentrationRiskCounterpartyRiskPolicyPolicyTextBlock_B5BF596E3FD747216623BEB483A0AA1B_documentation_en-US" xlink:label="lab_blmn_ConcentrationRiskCounterpartyRiskPolicyPolicyTextBlock_B5BF596E3FD747216623BEB483A0AA1B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Disclosure of accounting policy for counterparty risk.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_ConcentrationRiskCounterpartyRiskPolicyPolicyTextBlock" xlink:label="loc_blmn_ConcentrationRiskCounterpartyRiskPolicyPolicyTextBlock_B5BF596E3FD747216623BEB483A0AA1B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_EBC90B8CEFDFC32C8F46BEB483A05EC1_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_EBC90B8CEFDFC32C8F46BEB483A05EC1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_EBC90B8CEFDFC32C8F46BEB483A05EC1_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_EBC90B8CEFDFC32C8F46BEB483A05EC1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurement, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_FairValueMeasurementPolicyPolicyTextBlock" xlink:label="loc_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_EBC90B8CEFDFC32C8F46BEB483A05EC1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_EBC90B8CEFDFC32C8F46BEB483A05EC1" xlink:to="lab_us-gaap_FairValueMeasurementPolicyPolicyTextBlock_EBC90B8CEFDFC32C8F46BEB483A05EC1" xlink:type="arc" />
    <link:label id="lab_us-gaap_InventoryPolicyTextBlock_4B740255C6145B0B9FFABEB483A03DE3_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryPolicyTextBlock_4B740255C6145B0B9FFABEB483A03DE3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Inventories</link:label>
    <link:label id="lab_us-gaap_InventoryPolicyTextBlock_4B740255C6145B0B9FFABEB483A03DE3_label_en-US" xlink:label="lab_us-gaap_InventoryPolicyTextBlock_4B740255C6145B0B9FFABEB483A03DE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Inventory, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_InventoryPolicyTextBlock" xlink:label="loc_us-gaap_InventoryPolicyTextBlock_4B740255C6145B0B9FFABEB483A03DE3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InventoryPolicyTextBlock_4B740255C6145B0B9FFABEB483A03DE3" xlink:to="lab_us-gaap_InventoryPolicyTextBlock_4B740255C6145B0B9FFABEB483A03DE3" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_6DCE7B67E20F800D02E5BEB483A0C2F8_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_6DCE7B67E20F800D02E5BEB483A0C2F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted cash</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_6DCE7B67E20F800D02E5BEB483A0C2F8_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_6DCE7B67E20F800D02E5BEB483A0C2F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Restricted Cash and Cash Equivalents, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy" xlink:label="loc_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_6DCE7B67E20F800D02E5BEB483A0C2F8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_6DCE7B67E20F800D02E5BEB483A0C2F8" xlink:to="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_6DCE7B67E20F800D02E5BEB483A0C2F8" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_262AC1909E86C3B4B2E2BEB483A07394_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_262AC1909E86C3B4B2E2BEB483A07394" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property, fixtures and equipment</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_262AC1909E86C3B4B2E2BEB483A07394_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_262AC1909E86C3B4B2E2BEB483A07394" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_PropertyPlantAndEquipmentPolicyTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_262AC1909E86C3B4B2E2BEB483A07394" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_262AC1909E86C3B4B2E2BEB483A07394" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_262AC1909E86C3B4B2E2BEB483A07394" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_EEBEBACC98EAF83D6258BEB483A01D5B_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_EEBEBACC98EAF83D6258BEB483A01D5B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill and intangible assets</link:label>
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_EEBEBACC98EAF83D6258BEB483A01D5B_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_EEBEBACC98EAF83D6258BEB483A01D5B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets, Intangible Assets, Indefinite-Lived, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_EEBEBACC98EAF83D6258BEB483A01D5B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_EEBEBACC98EAF83D6258BEB483A01D5B" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsIntangibleAssetsIndefiniteLivedPolicy_EEBEBACC98EAF83D6258BEB483A01D5B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativesPolicyTextBlock_57AA19FFDB9B9BCBED23BEB483A00D95_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativesPolicyTextBlock_57AA19FFDB9B9BCBED23BEB483A00D95" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivatives</link:label>
    <link:label id="lab_us-gaap_DerivativesPolicyTextBlock_57AA19FFDB9B9BCBED23BEB483A00D95_label_en-US" xlink:label="lab_us-gaap_DerivativesPolicyTextBlock_57AA19FFDB9B9BCBED23BEB483A00D95" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivatives, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DerivativesPolicyTextBlock" xlink:label="loc_us-gaap_DerivativesPolicyTextBlock_57AA19FFDB9B9BCBED23BEB483A00D95" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativesPolicyTextBlock_57AA19FFDB9B9BCBED23BEB483A00D95" xlink:to="lab_us-gaap_DerivativesPolicyTextBlock_57AA19FFDB9B9BCBED23BEB483A00D95" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredChargesPolicyTextBlock_42219B84168A64DCCB72BEB483A0B34C_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredChargesPolicyTextBlock_42219B84168A64DCCB72BEB483A0B34C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred financing fees</link:label>
    <link:label id="lab_us-gaap_DeferredChargesPolicyTextBlock_42219B84168A64DCCB72BEB483A0B34C_label_en-US" xlink:label="lab_us-gaap_DeferredChargesPolicyTextBlock_42219B84168A64DCCB72BEB483A0B34C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Charges, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_DeferredChargesPolicyTextBlock" xlink:label="loc_us-gaap_DeferredChargesPolicyTextBlock_42219B84168A64DCCB72BEB483A0B34C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredChargesPolicyTextBlock_42219B84168A64DCCB72BEB483A0B34C" xlink:to="lab_us-gaap_DeferredChargesPolicyTextBlock_42219B84168A64DCCB72BEB483A0B34C" xlink:type="arc" />
    <link:label id="lab_blmn_LiquorLicensesPolicyTextBlock_3B314C0749C424A06BCFBEB483A180E6_terseLabel_en-US" xlink:label="lab_blmn_LiquorLicensesPolicyTextBlock_3B314C0749C424A06BCFBEB483A180E6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Liquor licenses</link:label>
    <link:label id="lab_blmn_LiquorLicensesPolicyTextBlock_3B314C0749C424A06BCFBEB483A180E6_label_en-US" xlink:label="lab_blmn_LiquorLicensesPolicyTextBlock_3B314C0749C424A06BCFBEB483A180E6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liquor Licenses [Policy Text Block]</link:label>
    <link:label id="lab_blmn_LiquorLicensesPolicyTextBlock_3B314C0749C424A06BCFBEB483A180E6_documentation_en-US" xlink:label="lab_blmn_LiquorLicensesPolicyTextBlock_3B314C0749C424A06BCFBEB483A180E6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The accounting policy for costs of obtaining non-transferable and transferable liquor licenses and for annual renewal fees.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_LiquorLicensesPolicyTextBlock" xlink:label="loc_blmn_LiquorLicensesPolicyTextBlock_3B314C0749C424A06BCFBEB483A180E6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_LiquorLicensesPolicyTextBlock_3B314C0749C424A06BCFBEB483A180E6" xlink:to="lab_blmn_LiquorLicensesPolicyTextBlock_3B314C0749C424A06BCFBEB483A180E6" xlink:type="arc" />
    <link:label id="lab_us-gaap_SelfInsuranceReservePolicyTextBlock_B529BD834C63FC76B3E3BEB483A1DE5F_terseLabel_en-US" xlink:label="lab_us-gaap_SelfInsuranceReservePolicyTextBlock_B529BD834C63FC76B3E3BEB483A1DE5F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Insurance reserves</link:label>
    <link:label id="lab_us-gaap_SelfInsuranceReservePolicyTextBlock_B529BD834C63FC76B3E3BEB483A1DE5F_label_en-US" xlink:label="lab_us-gaap_SelfInsuranceReservePolicyTextBlock_B529BD834C63FC76B3E3BEB483A1DE5F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Self Insurance Reserve [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SelfInsuranceReservePolicyTextBlock" xlink:label="loc_us-gaap_SelfInsuranceReservePolicyTextBlock_B529BD834C63FC76B3E3BEB483A1DE5F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SelfInsuranceReservePolicyTextBlock_B529BD834C63FC76B3E3BEB483A1DE5F" xlink:to="lab_us-gaap_SelfInsuranceReservePolicyTextBlock_B529BD834C63FC76B3E3BEB483A1DE5F" xlink:type="arc" />
    <link:label id="lab_blmn_RedeemableNoncontrollingInterestsPolicyTextBlock_4C3BC21A372A4B76BE20BEB483A1A418_terseLabel_en-US" xlink:label="lab_blmn_RedeemableNoncontrollingInterestsPolicyTextBlock_4C3BC21A372A4B76BE20BEB483A1A418" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Redeemable noncontrolling interests</link:label>
    <link:label id="lab_blmn_RedeemableNoncontrollingInterestsPolicyTextBlock_4C3BC21A372A4B76BE20BEB483A1A418_label_en-US" xlink:label="lab_blmn_RedeemableNoncontrollingInterestsPolicyTextBlock_4C3BC21A372A4B76BE20BEB483A1A418" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interests [Policy Text Block]</link:label>
    <link:label id="lab_blmn_RedeemableNoncontrollingInterestsPolicyTextBlock_4C3BC21A372A4B76BE20BEB483A1A418_documentation_en-US" xlink:label="lab_blmn_RedeemableNoncontrollingInterestsPolicyTextBlock_4C3BC21A372A4B76BE20BEB483A1A418" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Disclosure of accounting policy for redeemable noncontrolling interests.</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_RedeemableNoncontrollingInterestsPolicyTextBlock" xlink:label="loc_blmn_RedeemableNoncontrollingInterestsPolicyTextBlock_4C3BC21A372A4B76BE20BEB483A1A418" xlink:type="locator" />
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    <link:label id="lab_us-gaap_StockholdersEquityPolicyTextBlock_E7B9AC3C14DEC823FA0BBEB483A15287_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityPolicyTextBlock_E7B9AC3C14DEC823FA0BBEB483A15287" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share repurchase</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityPolicyTextBlock_E7B9AC3C14DEC823FA0BBEB483A15287_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityPolicyTextBlock_E7B9AC3C14DEC823FA0BBEB483A15287" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_StockholdersEquityPolicyTextBlock" xlink:label="loc_us-gaap_StockholdersEquityPolicyTextBlock_E7B9AC3C14DEC823FA0BBEB483A15287" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RevenueRecognitionPolicyTextBlock_E5597165C93655DF076FBEB483A1EFC6_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueRecognitionPolicyTextBlock_E5597165C93655DF076FBEB483A1EFC6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenue recognition</link:label>
    <link:label id="lab_us-gaap_RevenueRecognitionPolicyTextBlock_E5597165C93655DF076FBEB483A1EFC6_label_en-US" xlink:label="lab_us-gaap_RevenueRecognitionPolicyTextBlock_E5597165C93655DF076FBEB483A1EFC6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue Recognition, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_RevenueRecognitionPolicyTextBlock" xlink:label="loc_us-gaap_RevenueRecognitionPolicyTextBlock_E5597165C93655DF076FBEB483A1EFC6" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LesseeLeasesPolicyTextBlock_1C98DA3D072FE8902431BEB483A1ADFC_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeLeasesPolicyTextBlock_1C98DA3D072FE8902431BEB483A1ADFC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating leases</link:label>
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    <link:label id="lab_us-gaap_StartUpActivitiesCostPolicy_FC4B55C811E89767CEB5BEB483A153FF_terseLabel_en-US" xlink:label="lab_us-gaap_StartUpActivitiesCostPolicy_FC4B55C811E89767CEB5BEB483A153FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Pre-opening expenses</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_0DC43844B2A2478E8AF8BEB483A1D7A9_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_0DC43844B2A2478E8AF8BEB483A1D7A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy" xlink:label="loc_us-gaap_ShareBasedCompensationOptionAndIncentivePlansPolicy_0DC43844B2A2478E8AF8BEB483A1D7A9" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock" xlink:label="loc_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_A4E409D48A483F327ED0BEB483A18679" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_ECBF896D257B398F8E85BEB483A1ED74_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_ECBF896D257B398F8E85BEB483A1ED74" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income taxes</link:label>
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    <link:label id="lab_blmn_SelfInsuranceReserveDiscount_3C82E47A9CA146B8C679C38D12219A60_documentation_en-US" xlink:label="lab_blmn_SelfInsuranceReserveDiscount_3C82E47A9CA146B8C679C38D12219A60" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The calculated discount as of the balance sheet date to reduce the undiscounted amount of the self insurance reserve to present value.</link:label>
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    <link:label id="lab_us-gaap_SelfInsuranceReserveCurrent_5CF5F0CF96B8328662E5C38D15C118F7_label_en-US" xlink:label="lab_us-gaap_SelfInsuranceReserveCurrent_5CF5F0CF96B8328662E5C38D15C118F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Self Insurance Reserve, Current</link:label>
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    <link:label id="lab_us-gaap_SelfInsuranceReserveNoncurrent_BB02003E7E3A5157763EC38D61506F32_terseLabel_en-US" xlink:label="lab_us-gaap_SelfInsuranceReserveNoncurrent_BB02003E7E3A5157763EC38D61506F32" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Self Insurance Reserve, Noncurrent</link:label>
    <link:label id="lab_us-gaap_SelfInsuranceReserveNoncurrent_BB02003E7E3A5157763EC38D61506F32_label_en-US" xlink:label="lab_us-gaap_SelfInsuranceReserveNoncurrent_BB02003E7E3A5157763EC38D61506F32" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Self Insurance Reserve, Noncurrent</link:label>
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    <link:label id="lab_blmn_SelfInsuranceReserveDiscountRate_737F6B08E611148AF4ABC38D1221615F_terseLabel_en-US" xlink:label="lab_blmn_SelfInsuranceReserveDiscountRate_737F6B08E611148AF4ABC38D1221615F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Discount rate</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems" xlink:label="loc_us-gaap_SegmentReportingReconcilingItemForOperatingProfitLossFromSegmentToConsolidatedLineItems_31AB06C3506041EEA925BDE1C47D8093" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_02A85D20A25DFC7212FBBDE1C47D05E5" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_76349B05179BD06023C5BDE1C47D2C59_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_76349B05179BD06023C5BDE1C47D2C59" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income before Provision for income taxes</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_76349B05179BD06023C5BDE1C47D2C59" xlink:type="locator" />
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    <link:label id="lab_blmn_DebtCovenantsComplianceQuarterlyTotalNetLeverageRatioInitialMaximumRatioLevel_80B812BA37016E681B5ABEA3990C4F36_terseLabel_en-US" xlink:label="lab_blmn_DebtCovenantsComplianceQuarterlyTotalNetLeverageRatioInitialMaximumRatioLevel_80B812BA37016E681B5ABEA3990C4F36" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt covenants compliance, quarterly total net leverage ratio, initial maximum ratio level</link:label>
    <link:label id="lab_blmn_DebtCovenantsComplianceQuarterlyTotalNetLeverageRatioInitialMaximumRatioLevel_80B812BA37016E681B5ABEA3990C4F36_label_en-US" xlink:label="lab_blmn_DebtCovenantsComplianceQuarterlyTotalNetLeverageRatioInitialMaximumRatioLevel_80B812BA37016E681B5ABEA3990C4F36" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Covenants Compliance, Quarterly Total Net Leverage Ratio, Initial Maximum Ratio Level</link:label>
    <link:label id="lab_blmn_DebtCovenantsComplianceQuarterlyTotalNetLeverageRatioInitialMaximumRatioLevel_80B812BA37016E681B5ABEA3990C4F36_documentation_en-US" xlink:label="lab_blmn_DebtCovenantsComplianceQuarterlyTotalNetLeverageRatioInitialMaximumRatioLevel_80B812BA37016E681B5ABEA3990C4F36" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt covenants compliance, quarterly total net leverage ratio, initial maximum ratio level</link:label>
    <link:loc xlink:href="blmn-20171231.xsd#blmn_DebtCovenantsComplianceQuarterlyTotalNetLeverageRatioInitialMaximumRatioLevel" xlink:label="loc_blmn_DebtCovenantsComplianceQuarterlyTotalNetLeverageRatioInitialMaximumRatioLevel_80B812BA37016E681B5ABEA3990C4F36" xlink:type="locator" />
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    <link:label id="lab_us-gaap_GoodwillGross_E6FAC5E96B42E691CBA1C02B2CE91B83_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillGross_E6FAC5E96B42E691CBA1C02B2CE91B83" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill, gross</link:label>
    <link:label id="lab_us-gaap_GoodwillGross_E6FAC5E96B42E691CBA1C02B2CE91B83_label_en-US" xlink:label="lab_us-gaap_GoodwillGross_E6FAC5E96B42E691CBA1C02B2CE91B83" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillGross" xlink:label="loc_us-gaap_GoodwillGross_E6FAC5E96B42E691CBA1C02B2CE91B83" xlink:type="locator" />
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    <link:label id="lab_us-gaap_GoodwillImpairedAccumulatedImpairmentLoss_004CE250B4AD58BF34E3C02B2CEA002F_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_GoodwillImpairedAccumulatedImpairmentLoss_004CE250B4AD58BF34E3C02B2CEA002F" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Accumulated impairment losses</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_GoodwillImpairedAccumulatedImpairmentLoss" xlink:label="loc_us-gaap_GoodwillImpairedAccumulatedImpairmentLoss_004CE250B4AD58BF34E3C02B2CEA002F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IncomeTaxDisclosureTextBlock_953A57DD60061BEA73EB31E2609BB42D_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureTextBlock_953A57DD60061BEA73EB31E2609BB42D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Income taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxDisclosureTextBlock_953A57DD60061BEA73EB31E2609BB42D_label_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureTextBlock_953A57DD60061BEA73EB31E2609BB42D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Disclosure [Text Block]</link:label>
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    <link:label id="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_A0EB0D40A15A6DBCF13431E2627FF292_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtInstrumentsTextBlock_A0EB0D40A15A6DBCF13431E2627FF292" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of long-term debt, net</link:label>
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