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    <link:label id="lab_us-gaap_UpFrontPaymentArrangementMember_88DE206639FB401F7410FC0EB8F6D6C4_terseLabel_en-US" xlink:label="lab_us-gaap_UpFrontPaymentArrangementMember_88DE206639FB401F7410FC0EB8F6D6C4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred gift card revenue [Member]</link:label>
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    <link:label id="lab_us-gaap_AmortizationOfDeferredSalesCommissions_65DC4C23341431842ECFF6E76B271D5B_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfDeferredSalesCommissions_65DC4C23341431842ECFF6E76B271D5B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of deferred gift card sales commissions</link:label>
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    <link:label id="lab_blmn_ProvisionforImpairedAssetsandRestaurantClosings_7DC653B130841C5001B1F6E76B270ACC_terseLabel_en-US" xlink:label="lab_blmn_ProvisionforImpairedAssetsandRestaurantClosings_7DC653B130841C5001B1F6E76B270ACC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for impaired assets and restaurant closings</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensation_4BF0E28D8501B9F3743EF6E76B276B7D_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_4BF0E28D8501B9F3743EF6E76B276B7D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock-based and other non-cash compensation expense</link:label>
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    <link:label id="lab_us-gaap_SaleLeasebackTransactionCurrentPeriodGainRecognized_D03D512A6323484380B3F6E76B28DAAA_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_SaleLeasebackTransactionCurrentPeriodGainRecognized_D03D512A6323484380B3F6E76B28DAAA" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Recognition of deferred gain on sale-leaseback transactions</link:label>
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    <link:label id="lab_us-gaap_OtherNoncashIncomeExpense_545C3ADE7BCF7DF538D3F6E76B28E0A9_label_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_545C3ADE7BCF7DF538D3F6E76B28E0A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Noncash Income (Expense)</link:label>
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_3F239CE1B3948C665DE4F6E76B28A6A8_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_3F239CE1B3948C665DE4F6E76B28A6A8" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_3F239CE1B3948C665DE4F6E76B28A6A8_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_3F239CE1B3948C665DE4F6E76B28A6A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_3F239CE1B3948C665DE4F6E76B28A6A8" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_3F239CE1B3948C665DE4F6E76B28A6A8" xlink:type="arc" />
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    <link:label id="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_C409A65C4A98030B85DBF6E76B293797_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_C409A65C4A98030B85DBF6E76B293797" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from disposal of property, fixtures and equipment</link:label>
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    <link:label id="lab_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_A4045AB23ACD217B6DC5F6E76B298908_terseLabel_en-US" xlink:label="lab_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_A4045AB23ACD217B6DC5F6E76B298908" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sale-leaseback transactions, net</link:label>
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    <link:label id="lab_us-gaap_ProceedsFromDivestitureOfBusinesses_D58F45BAB02C07792401F6E76B299776_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromDivestitureOfBusinesses_D58F45BAB02C07792401F6E76B299776" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sale of a business, net of cash divested</link:label>
    <link:label id="lab_us-gaap_ProceedsFromDivestitureOfBusinesses_D58F45BAB02C07792401F6E76B299776_label_en-US" xlink:label="lab_us-gaap_ProceedsFromDivestitureOfBusinesses_D58F45BAB02C07792401F6E76B299776" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Divestiture of Businesses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProceedsFromDivestitureOfBusinesses" xlink:label="loc_us-gaap_ProceedsFromDivestitureOfBusinesses_D58F45BAB02C07792401F6E76B299776" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_C8E1AD9A8BF3CDF03126F6E76B2954BB_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_C8E1AD9A8BF3CDF03126F6E76B2954BB" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Capital expenditures</link:label>
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    <link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_4C39F7BB7E8E333D2620F6E76B2902DB_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_4C39F7BB7E8E333D2620F6E76B2902DB" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Other investments, net</link:label>
    <link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_4C39F7BB7E8E333D2620F6E76B2902DB_label_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_4C39F7BB7E8E333D2620F6E76B2902DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for (Proceeds from) Other Investing Activities</link:label>
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_CFF64F8912E23D8D3F01F6E76B2AB4D0_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_CFF64F8912E23D8D3F01F6E76B2AB4D0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities</link:label>
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