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    <link:label id="lab_us-gaap_OtherNoncashIncomeExpense_6C22CFE2D80F6C7B40E9C6E61B3D21E2_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_6C22CFE2D80F6C7B40E9C6E61B3D21E2" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Other, net</link:label>
    <link:label id="lab_us-gaap_OtherNoncashIncomeExpense_6C22CFE2D80F6C7B40E9C6E61B3D21E2_label_en-US" xlink:label="lab_us-gaap_OtherNoncashIncomeExpense_6C22CFE2D80F6C7B40E9C6E61B3D21E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Noncash Income (Expense)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherNoncashIncomeExpense" xlink:label="loc_us-gaap_OtherNoncashIncomeExpense_6C22CFE2D80F6C7B40E9C6E61B3D21E2" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapital_C082864C19863AFDC73DC6E61B3D19D1_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapital_C082864C19863AFDC73DC6E61B3D19D1" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Change in assets and liabilities</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapital_C082864C19863AFDC73DC6E61B3D19D1_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapital_C082864C19863AFDC73DC6E61B3D19D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Operating Capital</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingCapital" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingCapital_C082864C19863AFDC73DC6E61B3D19D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapital_C082864C19863AFDC73DC6E61B3D19D1" xlink:to="lab_us-gaap_IncreaseDecreaseInOperatingCapital_C082864C19863AFDC73DC6E61B3D19D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_3E25F32C79C31BFD92D0C6E61B3D63BC_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_3E25F32C79C31BFD92D0C6E61B3D63BC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_3E25F32C79C31BFD92D0C6E61B3D63BC_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_3E25F32C79C31BFD92D0C6E61B3D63BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_3E25F32C79C31BFD92D0C6E61B3D63BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_3E25F32C79C31BFD92D0C6E61B3D63BC" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_3E25F32C79C31BFD92D0C6E61B3D63BC" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_3F95C82AD62F30A322A8C6E61B3DEB6F_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_3F95C82AD62F30A322A8C6E61B3DEB6F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows used in investing activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_3F95C82AD62F30A322A8C6E61B3DEB6F_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_3F95C82AD62F30A322A8C6E61B3DEB6F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities [Abstract]</link:label>
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    <link:label id="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_309E6B705401B18E8CBEC6E61B3D0248_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_309E6B705401B18E8CBEC6E61B3D0248" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from disposal of property, fixtures and equipment</link:label>
    <link:label id="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_309E6B705401B18E8CBEC6E61B3D0248_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_309E6B705401B18E8CBEC6E61B3D0248" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Sale of Property, Plant, and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment" xlink:label="loc_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_309E6B705401B18E8CBEC6E61B3D0248" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_309E6B705401B18E8CBEC6E61B3D0248" xlink:to="lab_us-gaap_ProceedsFromSaleOfPropertyPlantAndEquipment_309E6B705401B18E8CBEC6E61B3D0248" xlink:type="arc" />
    <link:label id="lab_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_F26279B7EA80A218DDC6C6E61B3D38FB_terseLabel_en-US" xlink:label="lab_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_F26279B7EA80A218DDC6C6E61B3D38FB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sale-leaseback transactions, net</link:label>
    <link:label id="lab_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_F26279B7EA80A218DDC6C6E61B3D38FB_label_en-US" xlink:label="lab_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_F26279B7EA80A218DDC6C6E61B3D38FB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sale Leaseback Transaction, Net Proceeds, Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities" xlink:label="loc_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_F26279B7EA80A218DDC6C6E61B3D38FB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_F26279B7EA80A218DDC6C6E61B3D38FB" xlink:to="lab_us-gaap_SaleLeasebackTransactionNetProceedsInvestingActivities_F26279B7EA80A218DDC6C6E61B3D38FB" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromDivestitureOfBusinesses_5CC9ED57E2AD64BE5B5AC6E61B3D8765_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromDivestitureOfBusinesses_5CC9ED57E2AD64BE5B5AC6E61B3D8765" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sale of a business, net of cash divested</link:label>
    <link:label id="lab_us-gaap_ProceedsFromDivestitureOfBusinesses_5CC9ED57E2AD64BE5B5AC6E61B3D8765_label_en-US" xlink:label="lab_us-gaap_ProceedsFromDivestitureOfBusinesses_5CC9ED57E2AD64BE5B5AC6E61B3D8765" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Divestiture of Businesses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProceedsFromDivestitureOfBusinesses" xlink:label="loc_us-gaap_ProceedsFromDivestitureOfBusinesses_5CC9ED57E2AD64BE5B5AC6E61B3D8765" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_0432BCEB9C2B1F675D98C6E61B3DE536_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_0432BCEB9C2B1F675D98C6E61B3DE536" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Capital expenditures</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_0432BCEB9C2B1F675D98C6E61B3DE536_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_0432BCEB9C2B1F675D98C6E61B3DE536" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Property, Plant, and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_0432BCEB9C2B1F675D98C6E61B3DE536" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_0432BCEB9C2B1F675D98C6E61B3DE536" xlink:to="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_0432BCEB9C2B1F675D98C6E61B3DE536" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_FCB4DE57CA2CEB3B5023C6E61B3D3C46_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_FCB4DE57CA2CEB3B5023C6E61B3D3C46" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Other investments, net</link:label>
    <link:label id="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_FCB4DE57CA2CEB3B5023C6E61B3D3C46_label_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_FCB4DE57CA2CEB3B5023C6E61B3D3C46" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for (Proceeds from) Other Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsForProceedsFromOtherInvestingActivities" xlink:label="loc_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_FCB4DE57CA2CEB3B5023C6E61B3D3C46" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_FCB4DE57CA2CEB3B5023C6E61B3D3C46" xlink:to="lab_us-gaap_PaymentsForProceedsFromOtherInvestingActivities_FCB4DE57CA2CEB3B5023C6E61B3D3C46" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_32DA22A5A3935BF2215BC6E61B3DDADD_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_32DA22A5A3935BF2215BC6E61B3DDADD" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash used in investing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_32DA22A5A3935BF2215BC6E61B3DDADD_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_32DA22A5A3935BF2215BC6E61B3DDADD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_32DA22A5A3935BF2215BC6E61B3DDADD" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_B65F7E01A5ED44FAE6FAC6E61B3D3D5E_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_B65F7E01A5ED44FAE6FAC6E61B3D3D5E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows used in financing activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_B65F7E01A5ED44FAE6FAC6E61B3D3D5E_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_B65F7E01A5ED44FAE6FAC6E61B3D3D5E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities [Abstract]</link:label>
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    <link:label id="lab_us-gaap_FoodAndBeverageMember_A9DAFB9703E33FF7AAE4C416FE3E5183_terseLabel_en-US" xlink:label="lab_us-gaap_FoodAndBeverageMember_A9DAFB9703E33FF7AAE4C416FE3E5183" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restaurant sales [Member]</link:label>
    <link:label id="lab_us-gaap_FoodAndBeverageMember_A9DAFB9703E33FF7AAE4C416FE3E5183_label_en-US" xlink:label="lab_us-gaap_FoodAndBeverageMember_A9DAFB9703E33FF7AAE4C416FE3E5183" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Food and Beverage [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FoodAndBeverageMember" xlink:label="loc_us-gaap_FoodAndBeverageMember_A9DAFB9703E33FF7AAE4C416FE3E5183" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FoodAndBeverageMember_A9DAFB9703E33FF7AAE4C416FE3E5183" xlink:to="lab_us-gaap_FoodAndBeverageMember_A9DAFB9703E33FF7AAE4C416FE3E5183" xlink:type="arc" />
    <link:label id="lab_blmn_FranchiseandOtherRevenueMember_3B7FBD541DBE1058C4B0C416FE3E9609_terseLabel_en-US" xlink:label="lab_blmn_FranchiseandOtherRevenueMember_3B7FBD541DBE1058C4B0C416FE3E9609" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Franchise and other revenue [Member]</link:label>
    <link:label id="lab_blmn_FranchiseandOtherRevenueMember_3B7FBD541DBE1058C4B0C416FE3E9609_label_en-US" xlink:label="lab_blmn_FranchiseandOtherRevenueMember_3B7FBD541DBE1058C4B0C416FE3E9609" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Franchise and Other Revenue [Member]</link:label>
    <link:label id="lab_blmn_FranchiseandOtherRevenueMember_3B7FBD541DBE1058C4B0C416FE3E9609_documentation_en-US" xlink:label="lab_blmn_FranchiseandOtherRevenueMember_3B7FBD541DBE1058C4B0C416FE3E9609" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Revenues generated from the right granted to operate a business using grantor's name, merchandise, service, methodology, promotional support, marketing and supplies; and other revenues.</link:label>
    <link:loc xlink:href="blmn-20180930.xsd#blmn_FranchiseandOtherRevenueMember" xlink:label="loc_blmn_FranchiseandOtherRevenueMember_3B7FBD541DBE1058C4B0C416FE3E9609" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_FranchiseandOtherRevenueMember_3B7FBD541DBE1058C4B0C416FE3E9609" xlink:to="lab_blmn_FranchiseandOtherRevenueMember_3B7FBD541DBE1058C4B0C416FE3E9609" xlink:type="arc" />
    <link:label id="lab_us-gaap_FranchiseMember_7AB4878E840858E494A2C416FE3E9B8B_terseLabel_en-US" xlink:label="lab_us-gaap_FranchiseMember_7AB4878E840858E494A2C416FE3E9B8B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Franchise [Member]</link:label>
    <link:label id="lab_us-gaap_FranchiseMember_7AB4878E840858E494A2C416FE3E9B8B_label_en-US" xlink:label="lab_us-gaap_FranchiseMember_7AB4878E840858E494A2C416FE3E9B8B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Franchise [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FranchiseMember" xlink:label="loc_us-gaap_FranchiseMember_7AB4878E840858E494A2C416FE3E9B8B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FranchiseMember_7AB4878E840858E494A2C416FE3E9B8B" xlink:to="lab_us-gaap_FranchiseMember_7AB4878E840858E494A2C416FE3E9B8B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProductAndServiceOtherMember_689D05D3875FB9262A90C416FE3EEA08_terseLabel_en-US" xlink:label="lab_us-gaap_ProductAndServiceOtherMember_689D05D3875FB9262A90C416FE3EEA08" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other revenue [Member]</link:label>
    <link:label id="lab_us-gaap_ProductAndServiceOtherMember_689D05D3875FB9262A90C416FE3EEA08_label_en-US" xlink:label="lab_us-gaap_ProductAndServiceOtherMember_689D05D3875FB9262A90C416FE3EEA08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Product and Service, Other [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProductAndServiceOtherMember" xlink:label="loc_us-gaap_ProductAndServiceOtherMember_689D05D3875FB9262A90C416FE3EEA08" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProductAndServiceOtherMember_689D05D3875FB9262A90C416FE3EEA08" xlink:to="lab_us-gaap_ProductAndServiceOtherMember_689D05D3875FB9262A90C416FE3EEA08" xlink:type="arc" />
    <link:label id="lab_us-gaap_DisaggregationOfRevenueLineItems_CFD50F4A3B427BF937CEC416FE3F7ADF_terseLabel_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueLineItems_CFD50F4A3B427BF937CEC416FE3F7ADF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Disaggregation of Revenue [Line Items]</link:label>
    <link:label id="lab_us-gaap_DisaggregationOfRevenueLineItems_CFD50F4A3B427BF937CEC416FE3F7ADF_label_en-US" xlink:label="lab_us-gaap_DisaggregationOfRevenueLineItems_CFD50F4A3B427BF937CEC416FE3F7ADF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disaggregation of Revenue [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisaggregationOfRevenueLineItems" xlink:label="loc_us-gaap_DisaggregationOfRevenueLineItems_CFD50F4A3B427BF937CEC416FE3F7ADF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_CFD50F4A3B427BF937CEC416FE3F7ADF" xlink:to="lab_us-gaap_DisaggregationOfRevenueLineItems_CFD50F4A3B427BF937CEC416FE3F7ADF" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_08703A95B4DD506FBFE1C416FE3F29BB_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_08703A95B4DD506FBFE1C416FE3F29BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restaurant sales, franchise and other revenues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_08703A95B4DD506FBFE1C416FE3F29BB" xlink:type="locator" />
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    <link:label id="lab_us-gaap_BalanceSheetLocationAxis_F79DF8A03768ECCD41D2CC970DC4CE98_terseLabel_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationAxis_F79DF8A03768ECCD41D2CC970DC4CE98" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Balance sheet location [Axis]</link:label>
    <link:label id="lab_us-gaap_BalanceSheetLocationAxis_F79DF8A03768ECCD41D2CC970DC4CE98_label_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationAxis_F79DF8A03768ECCD41D2CC970DC4CE98" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_F79DF8A03768ECCD41D2CC970DC4CE98" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_F79DF8A03768ECCD41D2CC970DC4CE98" xlink:to="lab_us-gaap_BalanceSheetLocationAxis_F79DF8A03768ECCD41D2CC970DC4CE98" xlink:type="arc" />
    <link:label id="lab_us-gaap_BalanceSheetLocationDomain_03D382FCD245F8DD6C56CC970DC46C22_terseLabel_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationDomain_03D382FCD245F8DD6C56CC970DC46C22" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Balance sheet location [Domain]</link:label>
    <link:label id="lab_us-gaap_BalanceSheetLocationDomain_03D382FCD245F8DD6C56CC970DC46C22_label_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationDomain_03D382FCD245F8DD6C56CC970DC46C22" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_03D382FCD245F8DD6C56CC970DC46C22" xlink:type="locator" />
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    <link:label id="lab_blmn_UnearnedRevenueMember_7BAA917B45D8C425F92BCC970DC5095E_terseLabel_en-US" xlink:label="lab_blmn_UnearnedRevenueMember_7BAA917B45D8C425F92BCC970DC5095E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unearned revenue [Member]</link:label>
    <link:label id="lab_blmn_UnearnedRevenueMember_7BAA917B45D8C425F92BCC970DC5095E_label_en-US" xlink:label="lab_blmn_UnearnedRevenueMember_7BAA917B45D8C425F92BCC970DC5095E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unearned Revenue [Member]</link:label>
    <link:label id="lab_blmn_UnearnedRevenueMember_7BAA917B45D8C425F92BCC970DC5095E_documentation_en-US" xlink:label="lab_blmn_UnearnedRevenueMember_7BAA917B45D8C425F92BCC970DC5095E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unearned Revenue [Member]</link:label>
    <link:loc xlink:href="blmn-20180930.xsd#blmn_UnearnedRevenueMember" xlink:label="loc_blmn_UnearnedRevenueMember_7BAA917B45D8C425F92BCC970DC5095E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_UnearnedRevenueMember_7BAA917B45D8C425F92BCC970DC5095E" xlink:to="lab_blmn_UnearnedRevenueMember_7BAA917B45D8C425F92BCC970DC5095E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherNoncurrentLiabilitiesMember_A5D695B93D05D912864CCC970DC5E841_terseLabel_en-US" xlink:label="lab_us-gaap_OtherNoncurrentLiabilitiesMember_A5D695B93D05D912864CCC970DC5E841" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other long-term liabilities, net [Member]</link:label>
    <link:label id="lab_us-gaap_OtherNoncurrentLiabilitiesMember_A5D695B93D05D912864CCC970DC5E841_label_en-US" xlink:label="lab_us-gaap_OtherNoncurrentLiabilitiesMember_A5D695B93D05D912864CCC970DC5E841" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Noncurrent Liabilities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherNoncurrentLiabilitiesMember" xlink:label="loc_us-gaap_OtherNoncurrentLiabilitiesMember_A5D695B93D05D912864CCC970DC5E841" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherNoncurrentLiabilitiesMember_A5D695B93D05D912864CCC970DC5E841" xlink:to="lab_us-gaap_OtherNoncurrentLiabilitiesMember_A5D695B93D05D912864CCC970DC5E841" xlink:type="arc" />
    <link:label id="lab_us-gaap_UpFrontPaymentArrangementMember_2757C0F5EF863213119CCC970DC6A461_terseLabel_en-US" xlink:label="lab_us-gaap_UpFrontPaymentArrangementMember_2757C0F5EF863213119CCC970DC6A461" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred gift card revenue [Member]</link:label>
    <link:label id="lab_us-gaap_UpFrontPaymentArrangementMember_2757C0F5EF863213119CCC970DC6A461_label_en-US" xlink:label="lab_us-gaap_UpFrontPaymentArrangementMember_2757C0F5EF863213119CCC970DC6A461" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Up-front Payment Arrangement [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UpFrontPaymentArrangementMember" xlink:label="loc_us-gaap_UpFrontPaymentArrangementMember_2757C0F5EF863213119CCC970DC6A461" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UpFrontPaymentArrangementMember_2757C0F5EF863213119CCC970DC6A461" xlink:to="lab_us-gaap_UpFrontPaymentArrangementMember_2757C0F5EF863213119CCC970DC6A461" xlink:type="arc" />
    <link:label id="lab_blmn_LoyaltyRevenueMember_76FFDE1104B80B384CF0CC970DC6D0BF_terseLabel_en-US" xlink:label="lab_blmn_LoyaltyRevenueMember_76FFDE1104B80B384CF0CC970DC6D0BF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred loyalty revenue [Member]</link:label>
    <link:label id="lab_blmn_LoyaltyRevenueMember_76FFDE1104B80B384CF0CC970DC6D0BF_label_en-US" xlink:label="lab_blmn_LoyaltyRevenueMember_76FFDE1104B80B384CF0CC970DC6D0BF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loyalty Revenue [Member]</link:label>
    <link:label id="lab_blmn_LoyaltyRevenueMember_76FFDE1104B80B384CF0CC970DC6D0BF_documentation_en-US" xlink:label="lab_blmn_LoyaltyRevenueMember_76FFDE1104B80B384CF0CC970DC6D0BF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loyalty Revenue [Member]</link:label>
    <link:loc xlink:href="blmn-20180930.xsd#blmn_LoyaltyRevenueMember" xlink:label="loc_blmn_LoyaltyRevenueMember_76FFDE1104B80B384CF0CC970DC6D0BF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_LoyaltyRevenueMember_76FFDE1104B80B384CF0CC970DC6D0BF" xlink:to="lab_blmn_LoyaltyRevenueMember_76FFDE1104B80B384CF0CC970DC6D0BF" xlink:type="arc" />
    <link:label id="lab_us-gaap_CapitalizedContractCostNetCurrent_7171165009381A243C98CC970DC67303_verboseLabel_en-US" xlink:label="lab_us-gaap_CapitalizedContractCostNetCurrent_7171165009381A243C98CC970DC67303" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deferred gift card sales commissions, current</link:label>
    <link:label id="lab_us-gaap_CapitalizedContractCostNetCurrent_7171165009381A243C98CC970DC67303_label_en-US" xlink:label="lab_us-gaap_CapitalizedContractCostNetCurrent_7171165009381A243C98CC970DC67303" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Capitalized Contract Cost, Net, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CapitalizedContractCostNetCurrent" xlink:label="loc_us-gaap_CapitalizedContractCostNetCurrent_7171165009381A243C98CC970DC67303" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DeferredRevenueCurrent_BF36B40E061E0A8B5993CC970DC646C7_verboseLabel_en-US" xlink:label="lab_us-gaap_DeferredRevenueCurrent_BF36B40E061E0A8B5993CC970DC646C7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unearned revenue</link:label>
    <link:label id="lab_us-gaap_DeferredRevenueCurrent_BF36B40E061E0A8B5993CC970DC646C7_label_en-US" xlink:label="lab_us-gaap_DeferredRevenueCurrent_BF36B40E061E0A8B5993CC970DC646C7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Revenue, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredRevenueCurrent" xlink:label="loc_us-gaap_DeferredRevenueCurrent_BF36B40E061E0A8B5993CC970DC646C7" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DeferredRevenueNoncurrent_BE9E3C05EE7E07D2AFAFCC970DC757D1_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredRevenueNoncurrent_BE9E3C05EE7E07D2AFAFCC970DC757D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred franchise fees, noncurrent</link:label>
    <link:label id="lab_us-gaap_DeferredRevenueNoncurrent_BE9E3C05EE7E07D2AFAFCC970DC757D1_label_en-US" xlink:label="lab_us-gaap_DeferredRevenueNoncurrent_BE9E3C05EE7E07D2AFAFCC970DC757D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Revenue, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredRevenueNoncurrent" xlink:label="loc_us-gaap_DeferredRevenueNoncurrent_BE9E3C05EE7E07D2AFAFCC970DC757D1" xlink:type="locator" />
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    <link:label id="lab_blmn_BonefishGrillMember_53A0BCACF28409096339CC970DD30E93_label_en-US" xlink:label="lab_blmn_BonefishGrillMember_53A0BCACF28409096339CC970DD30E93" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Bonefish Grill [Member]</link:label>
    <link:label id="lab_blmn_BonefishGrillMember_53A0BCACF28409096339CC970DD30E93_documentation_en-US" xlink:label="lab_blmn_BonefishGrillMember_53A0BCACF28409096339CC970DD30E93" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Bonefish Grill [Member]</link:label>
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    <link:label id="lab_blmn_FlemingsPrimeSteakhouseWineBarMember_82EFB8DA55EDE688A33BCC970DD3D0C0_documentation_en-US" xlink:label="lab_blmn_FlemingsPrimeSteakhouseWineBarMember_82EFB8DA55EDE688A33BCC970DD3D0C0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fleming's Prime Steakhouse &amp; Wine Bar [Member]</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_85226423586C2A6F43DACC970CD91A05_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_85226423586C2A6F43DACC970CD91A05" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Forfeited or expired (per share)</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_A7B103919C379981B2E7CC970CDA23D2" xlink:type="locator" />
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    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_34012A6A70B5C771F470CC970CDA7DA9_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_34012A6A70B5C771F470CC970CDA7DA9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted-average remaining contractual years, outstanding</link:label>
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    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_8A8C7716236D2953F5E2CC970CDA01D4_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_8A8C7716236D2953F5E2CC970CDA01D4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted-average remaining contractual years, exercisable</link:label>
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