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    <link:label id="lab_blmn_ProvisionforImpairedAssetsandRestaurantClosingsMember_E7941D5DB410857F66C13227005EFC86_label_en-US" xlink:label="lab_blmn_ProvisionforImpairedAssetsandRestaurantClosingsMember_E7941D5DB410857F66C13227005EFC86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Provision for Impaired Assets and Restaurant Closings [Member]</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_GuaranteeObligationsByNatureAxis" xlink:label="loc_us-gaap_GuaranteeObligationsByNatureAxis_1B994B893F0F4BB4B9973227005E5C6C" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_GuaranteeObligationsNatureDomain" xlink:label="loc_us-gaap_GuaranteeObligationsNatureDomain_A90FB991D4340BBA086E3227005E5DD7" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PropertyLeaseGuaranteeMember_21F7BD33CA9F85D5A9683227005F82CD_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyLeaseGuaranteeMember_21F7BD33CA9F85D5A9683227005F82CD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property lease guarantee [Member]</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_DC2AD0CC56BD724457F83227005F8426" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentMember_855B972C1F54F2593BB93227005F8EF3_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentMember_855B972C1F54F2593BB93227005F8EF3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property, fixtures and equipment, net [Member]</link:label>
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    <link:label id="lab_blmn_GoodwillandOtherAssetsMember_B8A25AD679B0C96FE56B3227006037F6_terseLabel_en-US" xlink:label="lab_blmn_GoodwillandOtherAssetsMember_B8A25AD679B0C96FE56B3227006037F6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill and other assets [Member]</link:label>
    <link:label id="lab_blmn_GoodwillandOtherAssetsMember_B8A25AD679B0C96FE56B3227006037F6_label_en-US" xlink:label="lab_blmn_GoodwillandOtherAssetsMember_B8A25AD679B0C96FE56B3227006037F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Other Assets [Member]</link:label>
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    <link:label id="lab_us-gaap_UnusualOrInfrequentItemLineItems_B3974AF15ACD9EDA579D32270060330C_terseLabel_en-US" xlink:label="lab_us-gaap_UnusualOrInfrequentItemLineItems_B3974AF15ACD9EDA579D32270060330C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unusual or Infrequent Item, or Both [Line Items]</link:label>
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    <link:label id="lab_us-gaap_InventoryWriteDown_3DEADFF3CB7ACCB774A432270060946C_terseLabel_en-US" xlink:label="lab_us-gaap_InventoryWriteDown_3DEADFF3CB7ACCB774A432270060946C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Inventory obsolescence and spoilage</link:label>
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    <link:label id="lab_blmn_ReliefPay_0D4CB261A7825534E06C32270060E1BE_terseLabel_en-US" xlink:label="lab_blmn_ReliefPay_0D4CB261A7825534E06C32270060E1BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Relief pay</link:label>
    <link:label id="lab_blmn_ReliefPay_0D4CB261A7825534E06C32270060E1BE_label_en-US" xlink:label="lab_blmn_ReliefPay_0D4CB261A7825534E06C32270060E1BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Relief Pay</link:label>
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    <link:label id="lab_us-gaap_LossContingencyAccrualCarryingValuePeriodIncreaseDecrease_C51F66D9AC23035A9CEF322700600763_terseLabel_en-US" xlink:label="lab_us-gaap_LossContingencyAccrualCarryingValuePeriodIncreaseDecrease_C51F66D9AC23035A9CEF322700600763" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Lease guarantee contingent liabilities</link:label>
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    <link:label id="lab_us-gaap_SubsequentEventTypeDomain_2CF3D0C737466C8B98253226FEBAE109_label_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeDomain_2CF3D0C737466C8B98253226FEBAE109" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Event Type [Domain]</link:label>
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    <link:label id="lab_us-gaap_SubsequentEventMember_31FE628169958EDAE3BD3226FEBA8B68_label_en-US" xlink:label="lab_us-gaap_SubsequentEventMember_31FE628169958EDAE3BD3226FEBA8B68" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Event [Member]</link:label>
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    <link:label id="lab_us-gaap_LongtermDebtTypeAxis_F7CB50616AB6F28529483226FEBADB06_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_F7CB50616AB6F28529483226FEBADB06" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Axis]</link:label>
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    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_CB3B622F3906F152F7F93226FEBA92BE_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_CB3B622F3906F152F7F93226FEBA92BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_CB3B622F3906F152F7F93226FEBA92BE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_CB3B622F3906F152F7F93226FEBA92BE" xlink:to="lab_us-gaap_LongtermDebtTypeDomain_CB3B622F3906F152F7F93226FEBA92BE" xlink:type="arc" />
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    <link:label id="lab_us-gaap_SecuredDebtMember_8762E3E08D2C6FA8EB133226FEBB85EE_label_en-US" xlink:label="lab_us-gaap_SecuredDebtMember_8762E3E08D2C6FA8EB133226FEBB85EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Secured Debt [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_SecuredDebtMember" xlink:label="loc_us-gaap_SecuredDebtMember_8762E3E08D2C6FA8EB133226FEBB85EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SecuredDebtMember_8762E3E08D2C6FA8EB133226FEBB85EE" xlink:to="lab_us-gaap_SecuredDebtMember_8762E3E08D2C6FA8EB133226FEBB85EE" xlink:type="arc" />
    <link:label id="lab_us-gaap_CreditFacilityAxis_0023848D04D5FC2204023226FEBB4A10_terseLabel_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_0023848D04D5FC2204023226FEBB4A10" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit facility [Axis]</link:label>
    <link:label id="lab_us-gaap_CreditFacilityAxis_0023848D04D5FC2204023226FEBB4A10_label_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_0023848D04D5FC2204023226FEBB4A10" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Facility [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CreditFacilityAxis" xlink:label="loc_us-gaap_CreditFacilityAxis_0023848D04D5FC2204023226FEBB4A10" xlink:type="locator" />
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    <link:label id="lab_us-gaap_CreditFacilityDomain_10880CCC3E872CCA25523226FEBB24EF_terseLabel_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_10880CCC3E872CCA25523226FEBB24EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit facility [Domain]</link:label>
    <link:label id="lab_us-gaap_CreditFacilityDomain_10880CCC3E872CCA25523226FEBB24EF_label_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_10880CCC3E872CCA25523226FEBB24EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Facility [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_10880CCC3E872CCA25523226FEBB24EF" xlink:type="locator" />
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    <link:label id="lab_blmn_AmendedCreditAgreementMember_CE53A67BF1E96DFB96DD3226FEBC1321_label_en-US" xlink:label="lab_blmn_AmendedCreditAgreementMember_CE53A67BF1E96DFB96DD3226FEBC1321" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amended Credit Agreement [Member]</link:label>
    <link:label id="lab_blmn_AmendedCreditAgreementMember_CE53A67BF1E96DFB96DD3226FEBC1321_documentation_en-US" xlink:label="lab_blmn_AmendedCreditAgreementMember_CE53A67BF1E96DFB96DD3226FEBC1321" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amended Credit Agreement [Member]</link:label>
    <link:loc xlink:href="blmn-20200329.xsd#blmn_AmendedCreditAgreementMember" xlink:label="loc_blmn_AmendedCreditAgreementMember_CE53A67BF1E96DFB96DD3226FEBC1321" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LetterOfCreditMember_772249C1F78107C0661D3226FEBCB80A_terseLabel_en-US" xlink:label="lab_us-gaap_LetterOfCreditMember_772249C1F78107C0661D3226FEBCB80A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Letter of credit [Member]</link:label>
    <link:label id="lab_us-gaap_LetterOfCreditMember_772249C1F78107C0661D3226FEBCB80A_label_en-US" xlink:label="lab_us-gaap_LetterOfCreditMember_772249C1F78107C0661D3226FEBCB80A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Letter of Credit [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LetterOfCreditMember" xlink:label="loc_us-gaap_LetterOfCreditMember_772249C1F78107C0661D3226FEBCB80A" xlink:type="locator" />
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    <link:label id="lab_srt_RangeMember_B36E1162E7F40685834F3226FEBCD7B5_label_en-US" xlink:label="lab_srt_RangeMember_B36E1162E7F40685834F3226FEBCD7B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statistical Measurement [Domain]</link:label>
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    <link:label id="lab_srt_MaximumMember_482C55675260875A290F3226FEBD8F3F_label_en-US" xlink:label="lab_srt_MaximumMember_482C55675260875A290F3226FEBD8F3F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maximum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_482C55675260875A290F3226FEBD8F3F" xlink:type="locator" />
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    <link:label id="lab_srt_MinimumMember_838093715E27F898A72A322B9864CE11_label_en-US" xlink:label="lab_srt_MinimumMember_838093715E27F898A72A322B9864CE11" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Minimum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2019/elts/srt-2019-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_838093715E27F898A72A322B9864CE11" xlink:type="locator" />
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    <link:label id="lab_blmn_InterestRateOptionAxis_33BD9D28893F83B83F2C3226FEBD9651_documentation_en-US" xlink:label="lab_blmn_InterestRateOptionAxis_33BD9D28893F83B83F2C3226FEBD9651" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Interest rate option [Axis]</link:label>
    <link:loc xlink:href="blmn-20200329.xsd#blmn_InterestRateOptionAxis" xlink:label="loc_blmn_InterestRateOptionAxis_33BD9D28893F83B83F2C3226FEBD9651" xlink:type="locator" />
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    <link:loc xlink:href="blmn-20200329.xsd#blmn_InterestRateOptionDomain" xlink:label="loc_blmn_InterestRateOptionDomain_5C181A988D69BACBD3D13226FEBD71B6" xlink:type="locator" />
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    <link:label id="lab_us-gaap_BaseRateMember_CA5372FA02477F3B29E53226FEBE0F70_terseLabel_en-US" xlink:label="lab_us-gaap_BaseRateMember_CA5372FA02477F3B29E53226FEBE0F70" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Base Rate [Member]</link:label>
    <link:label id="lab_us-gaap_BaseRateMember_CA5372FA02477F3B29E53226FEBE0F70_label_en-US" xlink:label="lab_us-gaap_BaseRateMember_CA5372FA02477F3B29E53226FEBE0F70" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Base Rate [Member]</link:label>
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    <link:label id="lab_us-gaap_DebtInstrumentLineItems_E3A79E3D97F508643AC23226FEBE7286_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_E3A79E3D97F508643AC23226FEBE7286" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
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    <link:label id="lab_blmn_DebtInstrumentCovenantMonthlyMinimumLiquidity_FFD0951731749A9B72B73226FEBEDB92_documentation_en-US" xlink:label="lab_blmn_DebtInstrumentCovenantMonthlyMinimumLiquidity_FFD0951731749A9B72B73226FEBEDB92" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The minimum monthly liquidity required, calculated as the sum of available capacity under the Company&#8217;s revolving credit facility, unrestricted domestic cash on hand and up to $25.0 million of unrestricted cash held by foreign subsidiaries.</link:label>
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    <link:label id="lab_blmn_DebtInstrumentCovenantAggregateCapitalExpenditures_488E8D01327BF05F7A7F3226FEBEC850_terseLabel_en-US" xlink:label="lab_blmn_DebtInstrumentCovenantAggregateCapitalExpenditures_488E8D01327BF05F7A7F3226FEBEC850" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument, covenant, aggregate capital expenditures</link:label>
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    <link:label id="lab_blmn_DebtInstrumentCovenantAggregateCapitalExpenditures_488E8D01327BF05F7A7F3226FEBEC850_documentation_en-US" xlink:label="lab_blmn_DebtInstrumentCovenantAggregateCapitalExpenditures_488E8D01327BF05F7A7F3226FEBEC850" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Limit of aggregate capital expenditures under the Amended Credit Agreement.</link:label>
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    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_6EF31F8FA2206C28F7703226FEBFDB7B_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_6EF31F8FA2206C28F7703226FEBFDB7B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument, basis spread on variable rate</link:label>
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    <link:label id="lab_blmn_LettersofCreditFeePercentage_94B9DF20331B8E2682D33226FEBF2416_terseLabel_en-US" xlink:label="lab_blmn_LettersofCreditFeePercentage_94B9DF20331B8E2682D33226FEBF2416" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Letters of credit fee, percentage</link:label>
    <link:label id="lab_blmn_LettersofCreditFeePercentage_94B9DF20331B8E2682D33226FEBF2416_label_en-US" xlink:label="lab_blmn_LettersofCreditFeePercentage_94B9DF20331B8E2682D33226FEBF2416" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Letters of Credit Fee, Percentage</link:label>
    <link:label id="lab_blmn_LettersofCreditFeePercentage_94B9DF20331B8E2682D33226FEBF2416_documentation_en-US" xlink:label="lab_blmn_LettersofCreditFeePercentage_94B9DF20331B8E2682D33226FEBF2416" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Stated fees for letters of credit issued against the revolving credit facility per the respective debt agreement, percentage</link:label>
    <link:loc xlink:href="blmn-20200329.xsd#blmn_LettersofCreditFeePercentage" xlink:label="loc_blmn_LettersofCreditFeePercentage_94B9DF20331B8E2682D33226FEBF2416" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_5597AD71B10F6AF873233226FEBFACBB_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_5597AD71B10F6AF873233226FEBFACBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Line of credit facility, unused capacity, commitment fee percentage</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage" xlink:label="loc_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_5597AD71B10F6AF873233226FEBFACBB" xlink:type="locator" />
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    <link:label id="lab_blmn_NumberOfRestaurantConcepts_920CAE91CAC39BA7704A5EF03FB1C782_terseLabel_en-US" xlink:label="lab_blmn_NumberOfRestaurantConcepts_920CAE91CAC39BA7704A5EF03FB1C782" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of restaurant concepts in portfolio</link:label>
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    <link:label id="lab_us-gaap_DisposalGroupClassificationAxis_5892AF7E3735F23F139383B292B620DB_terseLabel_en-US" xlink:label="lab_us-gaap_DisposalGroupClassificationAxis_5892AF7E3735F23F139383B292B620DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Disposal group classification [Axis]</link:label>
    <link:label id="lab_us-gaap_DisposalGroupClassificationAxis_5892AF7E3735F23F139383B292B620DB_label_en-US" xlink:label="lab_us-gaap_DisposalGroupClassificationAxis_5892AF7E3735F23F139383B292B620DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disposal Group Classification [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DisposalGroupClassificationAxis" xlink:label="loc_us-gaap_DisposalGroupClassificationAxis_5892AF7E3735F23F139383B292B620DB" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DisposalGroupClassificationDomain_5D22C53D5D29869FF3A683B292B7CFFA_terseLabel_en-US" xlink:label="lab_us-gaap_DisposalGroupClassificationDomain_5D22C53D5D29869FF3A683B292B7CFFA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Disposal group classification [Domain]</link:label>
    <link:label id="lab_us-gaap_DisposalGroupClassificationDomain_5D22C53D5D29869FF3A683B292B7CFFA_label_en-US" xlink:label="lab_us-gaap_DisposalGroupClassificationDomain_5D22C53D5D29869FF3A683B292B7CFFA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disposal Group Classification [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DisposalGroupClassificationDomain" xlink:label="loc_us-gaap_DisposalGroupClassificationDomain_5D22C53D5D29869FF3A683B292B7CFFA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisposalGroupClassificationDomain_5D22C53D5D29869FF3A683B292B7CFFA" xlink:to="lab_us-gaap_DisposalGroupClassificationDomain_5D22C53D5D29869FF3A683B292B7CFFA" xlink:type="arc" />
    <link:label id="lab_us-gaap_DisposalGroupDisposedOfBySaleNotDiscontinuedOperationsMember_ACCB271F71D9F55C9B3B83B29303400B_terseLabel_en-US" xlink:label="lab_us-gaap_DisposalGroupDisposedOfBySaleNotDiscontinuedOperationsMember_ACCB271F71D9F55C9B3B83B29303400B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Disposal group, disposed of by sale, not discontinued operations [Member]</link:label>
    <link:label id="lab_us-gaap_DisposalGroupDisposedOfBySaleNotDiscontinuedOperationsMember_ACCB271F71D9F55C9B3B83B29303400B_label_en-US" xlink:label="lab_us-gaap_DisposalGroupDisposedOfBySaleNotDiscontinuedOperationsMember_ACCB271F71D9F55C9B3B83B29303400B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disposal Group, Disposed of by Sale, Not Discontinued Operations [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DisposalGroupDisposedOfBySaleNotDiscontinuedOperationsMember" xlink:label="loc_us-gaap_DisposalGroupDisposedOfBySaleNotDiscontinuedOperationsMember_ACCB271F71D9F55C9B3B83B29303400B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisposalGroupDisposedOfBySaleNotDiscontinuedOperationsMember_ACCB271F71D9F55C9B3B83B29303400B" xlink:to="lab_us-gaap_DisposalGroupDisposedOfBySaleNotDiscontinuedOperationsMember_ACCB271F71D9F55C9B3B83B29303400B" xlink:type="arc" />
    <link:label id="lab_us-gaap_NumberOfStores_EEAABA4931BF763CB98083B292D58E6A_terseLabel_en-US" xlink:label="lab_us-gaap_NumberOfStores_EEAABA4931BF763CB98083B292D58E6A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of restaurants</link:label>
    <link:label id="lab_us-gaap_NumberOfStores_EEAABA4931BF763CB98083B292D58E6A_label_en-US" xlink:label="lab_us-gaap_NumberOfStores_EEAABA4931BF763CB98083B292D58E6A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of Stores</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NumberOfStores" xlink:label="loc_us-gaap_NumberOfStores_EEAABA4931BF763CB98083B292D58E6A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NumberOfStores_EEAABA4931BF763CB98083B292D58E6A" xlink:to="lab_us-gaap_NumberOfStores_EEAABA4931BF763CB98083B292D58E6A" xlink:type="arc" />
    <link:label id="lab_us-gaap_DisposalGroupIncludingDiscontinuedOperationConsideration_C0B89F14EE8EA140C7EB83B292E5A29A_terseLabel_en-US" xlink:label="lab_us-gaap_DisposalGroupIncludingDiscontinuedOperationConsideration_C0B89F14EE8EA140C7EB83B292E5A29A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sale of a business, net of cash divested</link:label>
    <link:label id="lab_us-gaap_DisposalGroupIncludingDiscontinuedOperationConsideration_C0B89F14EE8EA140C7EB83B292E5A29A_label_en-US" xlink:label="lab_us-gaap_DisposalGroupIncludingDiscontinuedOperationConsideration_C0B89F14EE8EA140C7EB83B292E5A29A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disposal Group, Including Discontinued Operation, Consideration</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DisposalGroupIncludingDiscontinuedOperationConsideration" xlink:label="loc_us-gaap_DisposalGroupIncludingDiscontinuedOperationConsideration_C0B89F14EE8EA140C7EB83B292E5A29A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisposalGroupIncludingDiscontinuedOperationConsideration_C0B89F14EE8EA140C7EB83B292E5A29A" xlink:to="lab_us-gaap_DisposalGroupIncludingDiscontinuedOperationConsideration_C0B89F14EE8EA140C7EB83B292E5A29A" xlink:type="arc" />
    <link:label id="lab_blmn_UnearnedRevenueMember_BACD22BBE4D6544BFEDC5EF03F4933AA_terseLabel_en-US" xlink:label="lab_blmn_UnearnedRevenueMember_BACD22BBE4D6544BFEDC5EF03F4933AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unearned revenue [Member]</link:label>
    <link:label id="lab_blmn_UnearnedRevenueMember_BACD22BBE4D6544BFEDC5EF03F4933AA_label_en-US" xlink:label="lab_blmn_UnearnedRevenueMember_BACD22BBE4D6544BFEDC5EF03F4933AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unearned Revenue [Member]</link:label>
    <link:label id="lab_blmn_UnearnedRevenueMember_BACD22BBE4D6544BFEDC5EF03F4933AA_documentation_en-US" xlink:label="lab_blmn_UnearnedRevenueMember_BACD22BBE4D6544BFEDC5EF03F4933AA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unearned Revenue [Member]</link:label>
    <link:loc xlink:href="blmn-20200329.xsd#blmn_UnearnedRevenueMember" xlink:label="loc_blmn_UnearnedRevenueMember_BACD22BBE4D6544BFEDC5EF03F4933AA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_UnearnedRevenueMember_BACD22BBE4D6544BFEDC5EF03F4933AA" xlink:to="lab_blmn_UnearnedRevenueMember_BACD22BBE4D6544BFEDC5EF03F4933AA" xlink:type="arc" />
    <link:label id="lab_blmn_LoyaltyRevenueMember_FECE33804050E9B2B4AB5EF03F4D908F_terseLabel_en-US" xlink:label="lab_blmn_LoyaltyRevenueMember_FECE33804050E9B2B4AB5EF03F4D908F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred loyalty revenue [Member]</link:label>
    <link:label id="lab_blmn_LoyaltyRevenueMember_FECE33804050E9B2B4AB5EF03F4D908F_label_en-US" xlink:label="lab_blmn_LoyaltyRevenueMember_FECE33804050E9B2B4AB5EF03F4D908F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loyalty Revenue [Member]</link:label>
    <link:label id="lab_blmn_LoyaltyRevenueMember_FECE33804050E9B2B4AB5EF03F4D908F_documentation_en-US" xlink:label="lab_blmn_LoyaltyRevenueMember_FECE33804050E9B2B4AB5EF03F4D908F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loyalty Revenue [Member]</link:label>
    <link:loc xlink:href="blmn-20200329.xsd#blmn_LoyaltyRevenueMember" xlink:label="loc_blmn_LoyaltyRevenueMember_FECE33804050E9B2B4AB5EF03F4D908F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_LoyaltyRevenueMember_FECE33804050E9B2B4AB5EF03F4D908F" xlink:to="lab_blmn_LoyaltyRevenueMember_FECE33804050E9B2B4AB5EF03F4D908F" xlink:type="arc" />
    <link:label id="lab_us-gaap_RoyaltyArrangementMember_0DEB34B0D94170555E7E5EF03F4DC930_terseLabel_en-US" xlink:label="lab_us-gaap_RoyaltyArrangementMember_0DEB34B0D94170555E7E5EF03F4DC930" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred franchise fees [Member]</link:label>
    <link:label id="lab_us-gaap_RoyaltyArrangementMember_0DEB34B0D94170555E7E5EF03F4DC930_label_en-US" xlink:label="lab_us-gaap_RoyaltyArrangementMember_0DEB34B0D94170555E7E5EF03F4DC930" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Royalty Arrangement [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_RoyaltyArrangementMember" xlink:label="loc_us-gaap_RoyaltyArrangementMember_0DEB34B0D94170555E7E5EF03F4DC930" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RoyaltyArrangementMember_0DEB34B0D94170555E7E5EF03F4DC930" xlink:to="lab_us-gaap_RoyaltyArrangementMember_0DEB34B0D94170555E7E5EF03F4DC930" xlink:type="arc" />
    <link:label id="lab_us-gaap_CapitalizedContractCostNetCurrent_ED6F456EF6124B9C2D215EF03F4D3D48_verboseLabel_en-US" xlink:label="lab_us-gaap_CapitalizedContractCostNetCurrent_ED6F456EF6124B9C2D215EF03F4D3D48" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Deferred gift card sales commissions, current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_CapitalizedContractCostNetCurrent" xlink:label="loc_us-gaap_CapitalizedContractCostNetCurrent_ED6F456EF6124B9C2D215EF03F4D3D48" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CapitalizedContractCostNetCurrent_ED6F456EF6124B9C2D215EF03F4D3D48" xlink:to="lab_us-gaap_CapitalizedContractCostNetCurrent_ED6F456EF6124B9C2D215EF03F4D3D48" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredRevenueCurrent_0C2F8AC22BE331E705CA5EF03F4DE1CD_verboseLabel_en-US" xlink:label="lab_us-gaap_DeferredRevenueCurrent_0C2F8AC22BE331E705CA5EF03F4DE1CD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unearned revenue</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DeferredRevenueCurrent" xlink:label="loc_us-gaap_DeferredRevenueCurrent_0C2F8AC22BE331E705CA5EF03F4DE1CD" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DeferredRevenueNoncurrent_F7F81772F9902248CB385EF03F4DFCAC_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredRevenueNoncurrent_F7F81772F9902248CB385EF03F4DFCAC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred franchise fees, noncurrent</link:label>
    <link:label id="lab_us-gaap_DeferredRevenueNoncurrent_F7F81772F9902248CB385EF03F4DFCAC_label_en-US" xlink:label="lab_us-gaap_DeferredRevenueNoncurrent_F7F81772F9902248CB385EF03F4DFCAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Revenue, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DeferredRevenueNoncurrent" xlink:label="loc_us-gaap_DeferredRevenueNoncurrent_F7F81772F9902248CB385EF03F4DFCAC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredRevenueNoncurrent_F7F81772F9902248CB385EF03F4DFCAC" xlink:to="lab_us-gaap_DeferredRevenueNoncurrent_F7F81772F9902248CB385EF03F4DFCAC" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentAxis_98408106A7AE4A1E1D5F5EF03ABB0F52_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_98408106A7AE4A1E1D5F5EF03ABB0F52" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument [Axis]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentAxis_98408106A7AE4A1E1D5F5EF03ABB0F52_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_98408106A7AE4A1E1D5F5EF03ABB0F52" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_98408106A7AE4A1E1D5F5EF03ABB0F52" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_9D1DBBF020A5867025525EF03ABBFF6B_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_9D1DBBF020A5867025525EF03ABBFF6B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt instrument, name [Domain]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_9D1DBBF020A5867025525EF03ABBFF6B_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_9D1DBBF020A5867025525EF03ABBFF6B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_9D1DBBF020A5867025525EF03ABBFF6B" xlink:type="locator" />
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    <link:label id="lab_blmn_SeniorSecuredCreditFacilityMember_514878FB58D78DDF288C5EF03ABB6A76_terseLabel_en-US" xlink:label="lab_blmn_SeniorSecuredCreditFacilityMember_514878FB58D78DDF288C5EF03ABB6A76" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Senior Secured Credit Facility [Member]</link:label>
    <link:label id="lab_blmn_SeniorSecuredCreditFacilityMember_514878FB58D78DDF288C5EF03ABB6A76_label_en-US" xlink:label="lab_blmn_SeniorSecuredCreditFacilityMember_514878FB58D78DDF288C5EF03ABB6A76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Senior Secured Credit Facility [Member]</link:label>
    <link:label id="lab_blmn_SeniorSecuredCreditFacilityMember_514878FB58D78DDF288C5EF03ABB6A76_documentation_en-US" xlink:label="lab_blmn_SeniorSecuredCreditFacilityMember_514878FB58D78DDF288C5EF03ABB6A76" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Senior Secured Credit Facility [Member]</link:label>
    <link:loc xlink:href="blmn-20200329.xsd#blmn_SeniorSecuredCreditFacilityMember" xlink:label="loc_blmn_SeniorSecuredCreditFacilityMember_514878FB58D78DDF288C5EF03ABB6A76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_SeniorSecuredCreditFacilityMember_514878FB58D78DDF288C5EF03ABB6A76" xlink:to="lab_blmn_SeniorSecuredCreditFacilityMember_514878FB58D78DDF288C5EF03ABB6A76" xlink:type="arc" />
    <link:label id="lab_blmn_TermLoanAFacilityMember_3C491CED36F417B2B4D95EF03AC78404_terseLabel_en-US" xlink:label="lab_blmn_TermLoanAFacilityMember_3C491CED36F417B2B4D95EF03AC78404" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Term loan A facility [Member]</link:label>
    <link:label id="lab_blmn_TermLoanAFacilityMember_3C491CED36F417B2B4D95EF03AC78404_label_en-US" xlink:label="lab_blmn_TermLoanAFacilityMember_3C491CED36F417B2B4D95EF03AC78404" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Term Loan A Facility [Member]</link:label>
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    <link:label id="lab_blmn_LeaseRightofUseAssets_A99CCD873F12A31B7A115EF03BCBAE3C_totalLabel_en-US" xlink:label="lab_blmn_LeaseRightofUseAssets_A99CCD873F12A31B7A115EF03BCBAE3C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total lease assets, net</link:label>
    <link:label id="lab_blmn_LeaseRightofUseAssets_A99CCD873F12A31B7A115EF03BCBAE3C_label_en-US" xlink:label="lab_blmn_LeaseRightofUseAssets_A99CCD873F12A31B7A115EF03BCBAE3C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lease, Right-of-Use Assets</link:label>
    <link:label id="lab_blmn_LeaseRightofUseAssets_A99CCD873F12A31B7A115EF03BCBAE3C_documentation_en-US" xlink:label="lab_blmn_LeaseRightofUseAssets_A99CCD873F12A31B7A115EF03BCBAE3C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of lessee's right to use underlying assets under both finance and operating leases.</link:label>
    <link:loc xlink:href="blmn-20200329.xsd#blmn_LeaseRightofUseAssets" xlink:label="loc_blmn_LeaseRightofUseAssets_A99CCD873F12A31B7A115EF03BCBAE3C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_LeaseRightofUseAssets_A99CCD873F12A31B7A115EF03BCBAE3C" xlink:to="lab_blmn_LeaseRightofUseAssets_A99CCD873F12A31B7A115EF03BCBAE3C" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityCurrent_3887330678B7E5531B4E5EF03BCBCB9C_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityCurrent_3887330678B7E5531B4E5EF03BCBCB9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current operating lease liabilities</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseLiabilityCurrent_3887330678B7E5531B4E5EF03BCBCB9C_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseLiabilityCurrent_3887330678B7E5531B4E5EF03BCBCB9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Liability, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_OperatingLeaseLiabilityCurrent" xlink:label="loc_us-gaap_OperatingLeaseLiabilityCurrent_3887330678B7E5531B4E5EF03BCBCB9C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeaseLiabilityCurrent_3887330678B7E5531B4E5EF03BCBCB9C" xlink:to="lab_us-gaap_OperatingLeaseLiabilityCurrent_3887330678B7E5531B4E5EF03BCBCB9C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinanceLeaseLiabilityCurrent_06B7D9608DA9DA29B7375EF03BCB00FB_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityCurrent_06B7D9608DA9DA29B7375EF03BCB00FB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current finance lease liabilities</link:label>
    <link:label id="lab_us-gaap_FinanceLeaseLiabilityCurrent_06B7D9608DA9DA29B7375EF03BCB00FB_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityCurrent_06B7D9608DA9DA29B7375EF03BCB00FB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finance Lease, Liability, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseLiabilityCurrent" xlink:label="loc_us-gaap_FinanceLeaseLiabilityCurrent_06B7D9608DA9DA29B7375EF03BCB00FB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseLiabilityCurrent_06B7D9608DA9DA29B7375EF03BCB00FB" xlink:to="lab_us-gaap_FinanceLeaseLiabilityCurrent_06B7D9608DA9DA29B7375EF03BCB00FB" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinanceLeaseLiabilityNoncurrent_CF75B61CA9AD5F48102D5EF03BCFB9A7_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityNoncurrent_CF75B61CA9AD5F48102D5EF03BCFB9A7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-current finance lease liabilities</link:label>
    <link:label id="lab_us-gaap_FinanceLeaseLiabilityNoncurrent_CF75B61CA9AD5F48102D5EF03BCFB9A7_label_en-US" xlink:label="lab_us-gaap_FinanceLeaseLiabilityNoncurrent_CF75B61CA9AD5F48102D5EF03BCFB9A7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finance Lease, Liability, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_FinanceLeaseLiabilityNoncurrent" xlink:label="loc_us-gaap_FinanceLeaseLiabilityNoncurrent_CF75B61CA9AD5F48102D5EF03BCFB9A7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLeaseLiabilityNoncurrent_CF75B61CA9AD5F48102D5EF03BCFB9A7" xlink:to="lab_us-gaap_FinanceLeaseLiabilityNoncurrent_CF75B61CA9AD5F48102D5EF03BCFB9A7" xlink:type="arc" />
    <link:label id="lab_blmn_LeaseLiability_EFA15C7981D70BF5F0E25EF03BCF4AEE_totalLabel_en-US" xlink:label="lab_blmn_LeaseLiability_EFA15C7981D70BF5F0E25EF03BCF4AEE" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total lease liability</link:label>
    <link:label id="lab_blmn_LeaseLiability_EFA15C7981D70BF5F0E25EF03BCF4AEE_label_en-US" xlink:label="lab_blmn_LeaseLiability_EFA15C7981D70BF5F0E25EF03BCF4AEE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lease Liability</link:label>
    <link:label id="lab_blmn_LeaseLiability_EFA15C7981D70BF5F0E25EF03BCF4AEE_documentation_en-US" xlink:label="lab_blmn_LeaseLiability_EFA15C7981D70BF5F0E25EF03BCF4AEE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Total amount of lessee's current and noncurrent operating and financing lease liabilities.</link:label>
    <link:loc xlink:href="blmn-20200329.xsd#blmn_LeaseLiability" xlink:label="loc_blmn_LeaseLiability_EFA15C7981D70BF5F0E25EF03BCF4AEE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_LeaseLiability_EFA15C7981D70BF5F0E25EF03BCF4AEE" xlink:to="lab_blmn_LeaseLiability_EFA15C7981D70BF5F0E25EF03BCF4AEE" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_BE0BFC68CD20ABEB678E5EF03BCFB76F_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_BE0BFC68CD20ABEB678E5EF03BCFB76F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated amortization, finance lease right-of-use assets</link:label>
    <link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_BE0BFC68CD20ABEB678E5EF03BCFB76F_label_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_BE0BFC68CD20ABEB678E5EF03BCFB76F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_BE0BFC68CD20ABEB678E5EF03BCFB76F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_BE0BFC68CD20ABEB678E5EF03BCFB76F" xlink:to="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_BE0BFC68CD20ABEB678E5EF03BCFB76F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_350166C7EA0A695C2E7F29BE8B7315E1_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_350166C7EA0A695C2E7F29BE8B7315E1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Accounts, Notes, Loans and Financing Receivable [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_350166C7EA0A695C2E7F29BE8B7315E1_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_350166C7EA0A695C2E7F29BE8B7315E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Accounts, Notes, Loans and Financing Receivable [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable" xlink:label="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_350166C7EA0A695C2E7F29BE8B7315E1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_350166C7EA0A695C2E7F29BE8B7315E1" xlink:to="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTable_350166C7EA0A695C2E7F29BE8B7315E1" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_F734E642ABD6C30687A029BE8B795E62_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_F734E642ABD6C30687A029BE8B795E62" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Receivable type [Axis]</link:label>
    <link:label id="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_F734E642ABD6C30687A029BE8B795E62_label_en-US" xlink:label="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_F734E642ABD6C30687A029BE8B795E62" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Receivable Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis" xlink:label="loc_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_F734E642ABD6C30687A029BE8B795E62" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_F734E642ABD6C30687A029BE8B795E62" xlink:to="lab_us-gaap_AccountsNotesLoansAndFinancingReceivableByReceivableTypeAxis_F734E642ABD6C30687A029BE8B795E62" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReceivableTypeDomain_B0C89891B72BC8C10F7229BE8B79E6E5_terseLabel_en-US" xlink:label="lab_us-gaap_ReceivableTypeDomain_B0C89891B72BC8C10F7229BE8B79E6E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Receivable type [Domain]</link:label>
    <link:label id="lab_us-gaap_ReceivableTypeDomain_B0C89891B72BC8C10F7229BE8B79E6E5_label_en-US" xlink:label="lab_us-gaap_ReceivableTypeDomain_B0C89891B72BC8C10F7229BE8B79E6E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Receivable [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_ReceivableTypeDomain" xlink:label="loc_us-gaap_ReceivableTypeDomain_B0C89891B72BC8C10F7229BE8B79E6E5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReceivableTypeDomain_B0C89891B72BC8C10F7229BE8B79E6E5" xlink:to="lab_us-gaap_ReceivableTypeDomain_B0C89891B72BC8C10F7229BE8B79E6E5" xlink:type="arc" />
    <link:label id="lab_blmn_AccountsReceivableGiftCardsMember_0362F9226A4BF40E267D29BE8B79178E_terseLabel_en-US" xlink:label="lab_blmn_AccountsReceivableGiftCardsMember_0362F9226A4BF40E267D29BE8B79178E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts receivable - gift cards, net [Member]</link:label>
    <link:label id="lab_blmn_AccountsReceivableGiftCardsMember_0362F9226A4BF40E267D29BE8B79178E_label_en-US" xlink:label="lab_blmn_AccountsReceivableGiftCardsMember_0362F9226A4BF40E267D29BE8B79178E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable - Gift Cards [Member]</link:label>
    <link:label id="lab_blmn_AccountsReceivableGiftCardsMember_0362F9226A4BF40E267D29BE8B79178E_documentation_en-US" xlink:label="lab_blmn_AccountsReceivableGiftCardsMember_0362F9226A4BF40E267D29BE8B79178E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accounts Receivable - Gift Cards [Member]</link:label>
    <link:loc xlink:href="blmn-20200329.xsd#blmn_AccountsReceivableGiftCardsMember" xlink:label="loc_blmn_AccountsReceivableGiftCardsMember_0362F9226A4BF40E267D29BE8B79178E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_AccountsReceivableGiftCardsMember_0362F9226A4BF40E267D29BE8B79178E" xlink:to="lab_blmn_AccountsReceivableGiftCardsMember_0362F9226A4BF40E267D29BE8B79178E" xlink:type="arc" />
    <link:label id="lab_blmn_AccountsReceivableVendorsMember_9C3EE66CD6D3C9134F0629BE8B7A9A48_terseLabel_en-US" xlink:label="lab_blmn_AccountsReceivableVendorsMember_9C3EE66CD6D3C9134F0629BE8B7A9A48" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts receivable - vendors, net [Member]</link:label>
    <link:label id="lab_blmn_AccountsReceivableVendorsMember_9C3EE66CD6D3C9134F0629BE8B7A9A48_label_en-US" xlink:label="lab_blmn_AccountsReceivableVendorsMember_9C3EE66CD6D3C9134F0629BE8B7A9A48" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable, Vendors [Member]</link:label>
    <link:label id="lab_blmn_AccountsReceivableVendorsMember_9C3EE66CD6D3C9134F0629BE8B7A9A48_documentation_en-US" xlink:label="lab_blmn_AccountsReceivableVendorsMember_9C3EE66CD6D3C9134F0629BE8B7A9A48" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accounts receivable, vendors [Member]</link:label>
    <link:loc xlink:href="blmn-20200329.xsd#blmn_AccountsReceivableVendorsMember" xlink:label="loc_blmn_AccountsReceivableVendorsMember_9C3EE66CD6D3C9134F0629BE8B7A9A48" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_AccountsReceivableVendorsMember_9C3EE66CD6D3C9134F0629BE8B7A9A48" xlink:to="lab_blmn_AccountsReceivableVendorsMember_9C3EE66CD6D3C9134F0629BE8B7A9A48" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccruedIncomeReceivableMember_DF92A6F9A85AE176F01329BE8B7ADD00_terseLabel_en-US" xlink:label="lab_us-gaap_AccruedIncomeReceivableMember_DF92A6F9A85AE176F01329BE8B7ADD00" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts receivable - franchisees, net [Member]</link:label>
    <link:label id="lab_us-gaap_AccruedIncomeReceivableMember_DF92A6F9A85AE176F01329BE8B7ADD00_label_en-US" xlink:label="lab_us-gaap_AccruedIncomeReceivableMember_DF92A6F9A85AE176F01329BE8B7ADD00" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Income Receivable [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_AccruedIncomeReceivableMember" xlink:label="loc_us-gaap_AccruedIncomeReceivableMember_DF92A6F9A85AE176F01329BE8B7ADD00" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccruedIncomeReceivableMember_DF92A6F9A85AE176F01329BE8B7ADD00" xlink:to="lab_us-gaap_AccruedIncomeReceivableMember_DF92A6F9A85AE176F01329BE8B7ADD00" xlink:type="arc" />
    <link:label id="lab_blmn_AccountsReceivableOtherMember_9AAFF11B37AD64CDD78C29BE8B7A6007_terseLabel_en-US" xlink:label="lab_blmn_AccountsReceivableOtherMember_9AAFF11B37AD64CDD78C29BE8B7A6007" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts receivable - other, net [Member]</link:label>
    <link:label id="lab_blmn_AccountsReceivableOtherMember_9AAFF11B37AD64CDD78C29BE8B7A6007_label_en-US" xlink:label="lab_blmn_AccountsReceivableOtherMember_9AAFF11B37AD64CDD78C29BE8B7A6007" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable, Other [Member]</link:label>
    <link:label id="lab_blmn_AccountsReceivableOtherMember_9AAFF11B37AD64CDD78C29BE8B7A6007_documentation_en-US" xlink:label="lab_blmn_AccountsReceivableOtherMember_9AAFF11B37AD64CDD78C29BE8B7A6007" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accounts receivable, other [Member]</link:label>
    <link:loc xlink:href="blmn-20200329.xsd#blmn_AccountsReceivableOtherMember" xlink:label="loc_blmn_AccountsReceivableOtherMember_9AAFF11B37AD64CDD78C29BE8B7A6007" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_AccountsReceivableOtherMember_9AAFF11B37AD64CDD78C29BE8B7A6007" xlink:to="lab_blmn_AccountsReceivableOtherMember_9AAFF11B37AD64CDD78C29BE8B7A6007" xlink:type="arc" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingCapital" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingCapital_1A0A1EFE39204DA6D817325DC4695C6F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_E84B60BEAADCF83494F2325DC4698B08_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_E84B60BEAADCF83494F2325DC4698B08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2019/elts/us-gaap-2019-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_E84B60BEAADCF83494F2325DC4698B08" xlink:type="locator" />
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