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<!--XBRL Document Created with Wdesk from Workiva-->
<!--Copyright 2023 Workiva-->
<!--r:ee164725-546f-42d7-a032-9a327be6b698,g:20d26f52-e2fa-4cf0-b80a-0e2e9663488d-->
<link:linkbase xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel"/>
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="simple" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel"/>
  <link:labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended">
    <link:label id="lab_blmn_Salary_label_en-US" xlink:label="lab_blmn_Salary" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Salary</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_Salary" xlink:href="blmn-20230224.xsd#blmn_Salary"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_Salary" xlink:to="lab_blmn_Salary" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_AdjustmentType1Member_label_en-US" xlink:label="lab_blmn_AdjustmentType1Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Adjustment Type 1 [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_AdjustmentType1Member" xlink:href="blmn-20230224.xsd#blmn_AdjustmentType1Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_AdjustmentType1Member" xlink:to="lab_blmn_AdjustmentType1Member" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_AverageEquityCompensation_label_en-US" xlink:label="lab_blmn_AverageEquityCompensation" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Average Equity Compensation</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_AverageEquityCompensation" xlink:href="blmn-20230224.xsd#blmn_AverageEquityCompensation"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_AverageEquityCompensation" xlink:to="lab_blmn_AverageEquityCompensation" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_BonusAndNonEquityIncentiveCompensation_label_en-US" xlink:label="lab_blmn_BonusAndNonEquityIncentiveCompensation" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Bonus and Non-Equity Incentive Compensation</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_BonusAndNonEquityIncentiveCompensation" xlink:href="blmn-20230224.xsd#blmn_BonusAndNonEquityIncentiveCompensation"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_BonusAndNonEquityIncentiveCompensation" xlink:to="lab_blmn_BonusAndNonEquityIncentiveCompensation" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_OtherCompensation_label_en-US" xlink:label="lab_blmn_OtherCompensation" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Other Compensation</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_OtherCompensation" xlink:href="blmn-20230224.xsd#blmn_OtherCompensation"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_OtherCompensation" xlink:to="lab_blmn_OtherCompensation" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_AdjustmentType2Member_label_en-US" xlink:label="lab_blmn_AdjustmentType2Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Adjustment Type 2 [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_AdjustmentType2Member" xlink:href="blmn-20230224.xsd#blmn_AdjustmentType2Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_AdjustmentType2Member" xlink:to="lab_blmn_AdjustmentType2Member" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_EquityCompensation_label_en-US" xlink:label="lab_blmn_EquityCompensation" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Equity Compensation</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_EquityCompensation" xlink:href="blmn-20230224.xsd#blmn_EquityCompensation"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_EquityCompensation" xlink:to="lab_blmn_EquityCompensation" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_PSUShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentage_label_en-US" xlink:label="lab_blmn_PSUShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentage" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">PSU Share-Based Compensation Arrangement by Share-Based Payment Award, Award Vesting Rights, Percentage</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_PSUShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentage" xlink:href="blmn-20230224.xsd#blmn_PSUShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentage"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_PSUShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentage" xlink:to="lab_blmn_PSUShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingRightsPercentage" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_AdjustmentType3Member_label_en-US" xlink:label="lab_blmn_AdjustmentType3Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Adjustment Type 3 [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_AdjustmentType3Member" xlink:href="blmn-20230224.xsd#blmn_AdjustmentType3Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_AdjustmentType3Member" xlink:to="lab_blmn_AdjustmentType3Member" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_AverageSalary_label_en-US" xlink:label="lab_blmn_AverageSalary" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Average Salary</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_AverageSalary" xlink:href="blmn-20230224.xsd#blmn_AverageSalary"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_AverageSalary" xlink:to="lab_blmn_AverageSalary" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_AverageOtherCompensation_label_en-US" xlink:label="lab_blmn_AverageOtherCompensation" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Average Other Compensation</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_AverageOtherCompensation" xlink:href="blmn-20230224.xsd#blmn_AverageOtherCompensation"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_AverageOtherCompensation" xlink:to="lab_blmn_AverageOtherCompensation" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_AdjustmentType4Member_label_en-US" xlink:label="lab_blmn_AdjustmentType4Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Adjustment Type 4 [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_AdjustmentType4Member" xlink:href="blmn-20230224.xsd#blmn_AdjustmentType4Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_AdjustmentType4Member" xlink:to="lab_blmn_AdjustmentType4Member" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_AverageBonusAndNonEquityIncentiveCompensation_label_en-US" xlink:label="lab_blmn_AverageBonusAndNonEquityIncentiveCompensation" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Average Bonus and Non-Equity Incentive Compensation</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_AverageBonusAndNonEquityIncentiveCompensation" xlink:href="blmn-20230224.xsd#blmn_AverageBonusAndNonEquityIncentiveCompensation"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_AverageBonusAndNonEquityIncentiveCompensation" xlink:to="lab_blmn_AverageBonusAndNonEquityIncentiveCompensation" xlink:type="arc" order="1"/>
    <link:label id="lab_blmn_AdjustmentType5Member_label_en-US" xlink:label="lab_blmn_AdjustmentType5Member" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xmlns:xml="http://www.w3.org/XML/1998/namespace" xml:lang="en-US">Adjustment Type 5 [Member]</link:label>
    <link:loc xlink:type="locator" xlink:label="loc_blmn_AdjustmentType5Member" xlink:href="blmn-20230224.xsd#blmn_AdjustmentType5Member"/>
    <link:labelArc xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_blmn_AdjustmentType5Member" xlink:to="lab_blmn_AdjustmentType5Member" xlink:type="arc" order="1"/>
  </link:labelLink>
</link:linkbase>
